{
    "title": "Small-business homepage image weight",
    "url": "https://picperf.io/research/small-business-homepage-images",
    "asOf": "2026-09-07",
    "source": "PicPerf page image analyses (crawl + encode). Latest analysis per unique URL.",
    "notes": "Not CrUX. Not HTTP Archive. Not live CDN traffic. Encode recipe includes optional resize. Promo jobs may cap at 15 images.",
    "overall": {
        "n": 19522,
        "originalBytes": {
            "n": 19522,
            "p25": 327097,
            "median": 878029,
            "p75": 2204248,
            "p25Mb": 0.33,
            "medianMb": 0.88,
            "p75Mb": 2.2
        },
        "optimizedBytes": {
            "n": 19522,
            "p25": 144122,
            "median": 312285,
            "p75": 610873,
            "p25Mb": 0.14,
            "medianMb": 0.31,
            "p75Mb": 0.61
        },
        "ratio": {
            "n": 19522,
            "p25": 0.22472767175445105,
            "median": 0.40529794207726616,
            "p75": 0.6026966471265383
        },
        "imageCount": {
            "n": 19522,
            "p25": 8,
            "median": 16,
            "p75": 26
        },
        "ratioBuckets": {
            "<0.50": 12154,
            "0.50-0.89": 6425,
            ">=0.90": 943
        },
        "origGe1Mb": 9032,
        "resizedImageShare": 0.149
    },
    "bySource": [
        {
            "source": "promo",
            "n": 4969,
            "ratioMedian": 0.3873783268162273,
            "originalBytesMedian": 1009419,
            "imageCountMedian": 16
        },
        {
            "source": "analyzer",
            "n": 14553,
            "ratioMedian": 0.41015231409954994,
            "originalBytesMedian": 839495,
            "imageCountMedian": 16
        }
    ],
    "byOriginalFormat": [
        {
            "format": "jpeg",
            "n": 96199,
            "share": 0.2495,
            "originalBytesMedian": 56805,
            "ratioMedian": 0.47128158804996806
        },
        {
            "format": "png",
            "n": 115010,
            "share": 0.2983,
            "originalBytesMedian": 14593,
            "ratioMedian": 0.4095110343433601
        },
        {
            "format": "webp",
            "n": 82110,
            "share": 0.213,
            "originalBytesMedian": 27284,
            "ratioMedian": 0.7926217571867753
        },
        {
            "format": "avif",
            "n": 22848,
            "share": 0.0593,
            "originalBytesMedian": 5114,
            "ratioMedian": 0.5918086860912589
        },
        {
            "format": "gif",
            "n": 4343,
            "share": 0.0113,
            "originalBytesMedian": 8581,
            "ratioMedian": 0.6223073240785064
        },
        {
            "format": "svg",
            "n": 54127,
            "share": 0.1404,
            "originalBytesMedian": 2821,
            "ratioMedian": 0.9834958739684921
        },
        {
            "format": "other",
            "n": 10945,
            "share": 0.0284,
            "originalBytesMedian": 25941,
            "ratioMedian": 0.6026128940641863
        }
    ]
}