{
  "title": "Small-business homepage lab performance",
  "url": "https://picperf.io/research/small-business-homepages",
  "asOf": "2026-09-05",
  "source": "PageSpeed Insights lab data (mobile, worst of up to five runs)",
  "notes": "Untreated origin URLs only. Latest analysis per unique URL. Not CrUX. Not after-Turbulence.",
  "overall": {
    "n": 12536,
    "performanceScore": { "p25": 45, "median": 57, "p75": 67 },
    "lcpSeconds": { "p25": 5.54, "median": 9.21, "p75": 15.03 },
    "pageWeightMb": { "p25": 1.68, "median": 3.05, "p75": 5.71 },
    "scoreBuckets": { "0-49": 4136, "50-89": 7817, "90-100": 583 }
  },
  "bySource": [
    {
      "source": "promo",
      "n": 11435,
      "scoreMedian": 57,
      "lcpSecondsMedian": 9.15,
      "pageWeightMbMedian": 3.0,
      "withIndustry": 6236
    },
    {
      "source": "form",
      "n": 1101,
      "scoreMedian": 53,
      "lcpSecondsMedian": 9.8,
      "pageWeightMbMedian": 3.82
    }
  ],
  "byIndustry": [
    {
      "label": "Dentist",
      "n": 2123,
      "scoreMedian": 62,
      "lcpSecondsMedian": 7.13,
      "pageWeightMbMedian": 2.17
    },
    {
      "label": "Restaurant",
      "n": 1503,
      "scoreMedian": 56,
      "lcpSecondsMedian": 11.66,
      "pageWeightMbMedian": 3.65
    },
    {
      "label": "Lawyer / Attorney",
      "n": 645,
      "scoreMedian": 61,
      "lcpSecondsMedian": 7.43,
      "pageWeightMbMedian": 2.05
    },
    {
      "label": "Clinic / Doctor",
      "n": 499,
      "scoreMedian": 61,
      "lcpSecondsMedian": 6.55,
      "pageWeightMbMedian": 2.03
    },
    {
      "label": "Advertising Agency",
      "n": 456,
      "scoreMedian": 67,
      "lcpSecondsMedian": 5.84,
      "pageWeightMbMedian": 2.65
    },
    {
      "label": "Car Dealer",
      "n": 446,
      "scoreMedian": 54,
      "lcpSecondsMedian": 10.76,
      "pageWeightMbMedian": 3.74
    },
    {
      "label": "Real Estate / Realtor",
      "n": 399,
      "scoreMedian": 55,
      "lcpSecondsMedian": 10.35,
      "pageWeightMbMedian": 3.47
    },
    {
      "label": "Hair Salon",
      "n": 76,
      "scoreMedian": 59,
      "lcpSecondsMedian": 9.68,
      "pageWeightMbMedian": 3.18
    },
    {
      "label": "Hotel",
      "n": 52,
      "scoreMedian": 48,
      "lcpSecondsMedian": 13.51,
      "pageWeightMbMedian": 4.93
    }
  ]
}