Speed up your website's images without moving them anywhere.

PicPerf is a modern drop-in image optimization service. Turn it on to have your images automatically reformatted, optimized, and aggressively cached.

Search engines will notice, and your users will too.

Image performance matters for SEO and user experience.

Unoptimized images can have a real impact on your site's ability to reach and serve your audience.

  • When it comes to page performance, every milliscond matters.

    People are shockingly good picking up on slowness, with research even suggesting that, in some cases, even 10ms can be perceived by the human brain. As one of the most expensive assets on your website, images are critical to optimize well, so that latency in viewing a page's content is minimized.

  • Search engines care about your image performance.

    Google uses its Core Web Vital as one of the many factors in determining page rank and overall user experience. Images that perform poorly can threaten these key metrics, including long it takes to load the bulk of your page's content (LCP) and how much shift/jank occurs as it loads (CLS).

Your images are slow for two main reasons.

Poorly optimized images are pounding the web, and for most people, it feels like too much of a hassle to fix. Specifically, PicPerf addresses two common issues:

  • Poor cache headers.

    Many images aren't cached long enough, and even if they are, browsers are forced to revalidate them on every request.

    PicPerf makes images locally cacheable for a year and immutable, so they never need to be revalidated. And when they do need to be fetched again, the're available from the best CDN in the world.

    This means your visitors won't have to redownload your images every time they visit your site.

  • Hefty, antiquated image formats.

    Modern image formats like .webp are widely supported by modern browsers, and offer serious savings in file size. But for various reasons, many sites have yet to take advantage.

    PicPerf automatically converts your images to .webp and only serves it if it's smaller than the original.

    Every visitor will get an extremely light, optimized image ready for the modern web.

Immediate, measurable results.

Performance tooling will take notice right after enabling PicPerf. You'll never have to see Google's PageSpeed Insights tool tell you to serve your images in next-gen formats again, and your vistors will get a faster page experience that won't drain their data plan.

notice to serve images in modern formats
passed - serving images in modern formats
passing Core Web Vitals

A real-world example.

The following is your average image being loaded from a real website in the wild. Those with sensitivities to slow websites may want to look away.

  • Before: sloooow.

    200kb, nearly three seconds to load. 😱

    image before picperf
  • After: fast!

    Less than 60kb, just 54ms to load. ⚡️

    image after picperf

Want a closer look?

Play with these two links. One's an unoptimized, poorly cached, 2.4mb PNG. The other is the same image, 91% smaller, in a modern format, and cached like crazy. All we did was change the URL.

It works just by wrapping the images you're using today.

There's no need to move your images anywhere, and the original versions will never be touched. Tack on the PicPerf domain and you're done. That tiny change makes for a huge difference.

Old URL https://your-site.com/pic.jpg
  • Served from a single location, far from your visitors.
  • Caching sucks, requiring a fresh download for every visit.
  • Images are served in bloated, legacy formats (jpeg, png, etc.).
  • Images are huge, often hundreds of kilobytes in size.
New URL https://picperf.io/https://your-site.com/pic.jpg
  • Served by the best globally distributed CDN out there.
  • Cached on the visitor's device (and a CDN) for a full year.
  • a lean, modern image format (only when it's actually smaller).
  • A fraction of the size, often ~70% smaller.

The success stories are rolling in.

  • Jane Ross Tutoring

    Jane Ross Tutoring

    By activating the PicPerf WordPress plugin, Jane Ross Tutoring's website saw a drop of 1.2MB in image page weight -- 78% of the total image weight being loaded on the home page.

    Read More →
  • Songwriter City

    Songwriter City

    By using PicPerf, Songwriter City's saw a sizeable reduction in total page weight and a healthy boost in its overall performance score. Here are the details.

    Read More →

Predictable, no-hassle pricing.

Introductory rates. If you're an agency and the plans you see here don't quite fit, get in touch.

  • Mach 1

    • one website
    • and
    • up to 50k page views/month
  • Mach 2

    • up to 5 websites
    • and
    • up to 500k page views/month
  • Need something special?

    No problem. Reach out and we'll make something just for you.

    Reach Out

Ready for WordPress.

The official PicPerf plugin will make it a breeze make the images on your WordPress sites faster and leaner than ever. Get an account, activate the plugin, and you're done.

Learn More

Sign up for a 14-day free trial. No card required.