https://www.20northmarketing.com

You could reduce your image weight by around: 241 KB (43%)

Analysis date: July 16, 2025

Assessment

20North, a full-service digital marketing agency, could streamline its online impact with PicPerf. Optimizing their image-heavy website would bolster SEO rankings and enhance user experiences for potential clients exploring their service offerings.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64dc9cc1ffef202bc79af974_logo-p-500.png
11 KB
9 KB
21%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64d640f770bfd5f6d22b0b76_seo.png
6 KB
3 KB
47%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64d640f62a515e104bf7b5b7_paid-media.png
5 KB
3 KB
47%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64d640f797f07ea9e7ac9b69_email.png
5 KB
3 KB
43%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64d640f66c2ae4681c5a602f_web%20dev.png
4 KB
2 KB
41%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64cb67156f692dbad946c5ed_Isolation_Mode.svg
30 KB
26 KB
15%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64cb67156b542a2d3af6571d_Frame%2036029.svg
9 KB
8 KB
15%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64cb6715bff8aad4c135dc5f_Frame%2036030.svg
20 KB
17 KB
15%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64cb67153c7c4a123a9b7d63_Frame%2036031.svg
11 KB
10 KB
15%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64cb6715398af70205b52210_Frame%2036032.svg
1 KB
992 bytes
17%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64ffc828a842e3258a0d1dab_lexicon-logo.svg
6 KB
5 KB
15%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64c7964a6a4c931f5bac2da2_logo_roam_header_dark.png
3 KB
2 KB
44%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64c7964a6a4c931f5bac2c8f_icon-button-play-marketing-template.svg
315 bytes
265 bytes
16%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/652ed7a8afeebcc64717824a_national-parking-logo-white%201.svg
64 KB
55 KB
15%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/652ed4ed999c1fdc29fbf376_malta-dynamics-logo%201.svg
46 KB
39 KB
15%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/652ed93378dcd4f83a60b561_visionary-eye-doctors.webp
17 KB
9 KB
47%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/653143b0d74188c7da59c401_pimsylogo-f6d125f6.webp
8 KB
5 KB
37%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/65085e0d7d6c90dd690a0df8_iStock-1162559436-2-poster-00001.jpg
83 KB
62 KB
25%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64f24acf26737f58a3c0fc6b_foo_face%201.svg
2 KB
2 KB
16%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64f24ad8c1fb73d0560e6917_foo_inst%201.svg
3 KB
2 KB
17%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64f24addec72973d34662f9e_foo_link%201.svg
3 KB
2 KB
17%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64f24ae18b0f1c5e18a3485e_foo_twi%201.svg
2 KB
2 KB
17%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/64c7964a6a4c931f5bac2ddf_enviro-master-case-study-p-500.png
103 KB
29 KB
72%
https://cdn.prod.website-files.com/64c7964a6a4c931f5bac2c5f/657344687a46d409d61dcdfb_bruce-bolt-case-study-p-500.png
109 KB
18 KB
83%