818iowa.com April 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
318 KB
10 KB
97%
https://818iowa.com/wp-content/uploads/2021/05/818_21_Website_Capabilities__Environmental-IGL-1024x1024.png
755 KB
29 KB
96%
1,967 KB
163 KB
92%
https://818iowa.com/wp-content/uploads/2024/07/FBF_CaseStudy_FarmBureauFinancialServices-homepage.jpg
415 KB
37 KB
91%
454 KB
52 KB
89%
313 KB
41 KB
87%
404 KB
68 KB
83%
47 KB
14 KB
70%
25 KB
8 KB
70%
72 KB
36 KB
51%
75 KB
43 KB
43%
5 KB
4 KB
18%