activatedigital.co.uk March 16, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/backgrounds/home-mask-pattern.png.avif
17 KB
4 KB
76%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/footer/footer-coffee.png.avif
14 KB
4 KB
75%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/footer/footer-talk.jpg.avif
15 KB
4 KB
74%
6 KB
2 KB
74%
4 KB
1 KB
74%
4 KB
1,000 bytes
72%
4 KB
1 KB
70%
5 KB
1 KB
70%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/backgrounds/pattern-bg.jpg.avif
1 KB
439 bytes
69%
4 KB
1 KB
69%
4 KB
1 KB
68%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/footer/footer-bg-pattern.jpg.avif
1 KB
373 bytes
67%
8 KB
3 KB
66%
8 KB
3 KB
65%
https://cdn.dribbble.com/userupload/4289255/file/original-017314aba274ab2c84b14c040e3e54e1.jpg?resize=1600x1200
102 KB
38 KB
63%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/02/2026-lead-gen-strategies-min-768x238.jpg
10 KB
4 KB
63%
3 KB
1 KB
63%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/backgrounds/pattern-service-box.jpg.avif
813 bytes
321 bytes
60%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/11/how-build-backlinks-drive-customers-min-768x238.jpg
20 KB
8 KB
59%
https://cdn.dribbble.com/userupload/5369174/file/original-239f99f6030464ed07aca76e5280531e.jpg?resize=1600x1200
100 KB
44 KB
55%
https://cdn.dribbble.com/userupload/3977948/file/original-f9cc9b78bae7817cbd27336ba90890a1.jpg?resize=1600x1200
111 KB
50 KB
55%
https://cdn.dribbble.com/userupload/43337172/file/original-1d0a112336bc46294b5c54db271d8fee.jpg?resize=1600x1200
121 KB
55 KB
55%
https://cdn.dribbble.com/userupload/4446385/file/original-cca5b2c723ec8a86428566a65ae6bf1d.jpg?resize=1600x1200
87 KB
39 KB
54%
https://cdn.dribbble.com/userupload/5369209/file/original-656c6a523f1a1f7738df473fd46820f9.jpg?resize=1600x1200
48 KB
22 KB
54%
9 KB
4 KB
54%
3 KB
1 KB
54%
https://cdn.dribbble.com/userupload/43337227/file/original-73c3b0f18e638d168c732d5d2659dafe.jpg?resize=1600x1200
60 KB
28 KB
53%
https://cdn.dribbble.com/userupload/46329122/file/671a4faec7133fe36d05472e6ef8bd08.jpg?resize=1600x1200
119 KB
56 KB
53%
8 KB
4 KB
53%
https://cdn.dribbble.com/userupload/38227146/file/original-9c5ea5c332407f401a72a6fc57b8b22e.jpg?resize=1600x1200
63 KB
30 KB
52%
https://cdn.dribbble.com/userupload/38227126/file/original-680f686e3fbdeb2339ddb9cb4c3ce6be.jpg?resize=1600x1200
63 KB
30 KB
52%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/footer/footer-link-bg-pattern.png.avif
1 KB
516 bytes
52%
https://cdn.dribbble.com/userupload/7240231/file/original-9e03f46d8a0ccc9e4558ddb6c9f7da48.jpg?resize=1600x1200
88 KB
43 KB
51%
https://cdn.dribbble.com/userupload/43337210/file/original-6c0b0e4902d025399161fc094a4d1cda.jpg?resize=1600x1200
62 KB
30 KB
51%
https://cdn.dribbble.com/userupload/43420150/file/original-b61ee23fe59c9cbd1586b7fac2ebbbb9.jpg?resize=1600x1200
78 KB
39 KB
50%
https://cdn.dribbble.com/userupload/7240283/file/original-69aa909be1297a44cf2d584bc4297bcb.jpg?resize=1601x1200
88 KB
45 KB
49%
52 KB
26 KB
49%
https://cdn.dribbble.com/userupload/43337329/file/original-cfe01531075190b2d1a7e6297391973d.jpg?resize=1600x1200
65 KB
33 KB
49%
https://cdn.dribbble.com/userupload/3977942/file/original-7f1f3e43a473ba3052f9650c601f28bb.jpg?resize=1600x1200
64 KB
33 KB
49%
https://cdn.dribbble.com/userupload/7240175/file/original-5c4016fa50e53d2a422a10323cd9c6b1.jpg?resize=1600x1200
47 KB
25 KB
48%
https://cdn.dribbble.com/userupload/7240343/file/original-3d2e4f7ffb05c92ea95e7113b1ebebdc.jpg?resize=1601x1200
39 KB
20 KB
47%
https://cdn.dribbble.com/userupload/36178062/file/still-e85136134d671fd5944c026833c46520.png?resize=1600x1200
38 KB
20 KB
47%
https://cdn.dribbble.com/userupload/5369138/file/original-d3494c99904d23ec22fb0c7c6d17f05a.jpg?resize=1600x1200
9 KB
5 KB
47%
https://cdn.dribbble.com/userupload/35892830/file/still-ed4e597abc3f2f94217f009cd2e68aae.png?resize=1600x1200
39 KB
21 KB
46%
https://cdn.dribbble.com/userupload/43337267/file/original-d1fe86e4f8c9d8a5c5137a0192cf0a10.jpg?resize=1600x1200
50 KB
27 KB
46%
https://cdn.dribbble.com/userupload/35523333/file/original-d6a91060c2818792cf2f686bffb9ec9e.jpg?resize=1616x1200
18 KB
10 KB
46%
75 KB
41 KB
45%
https://cdn.dribbble.com/userupload/7240204/file/original-02a903d760f4c9c30ff100fbebb1cbdb.jpg?resize=1600x1200
27 KB
16 KB
43%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/backgrounds/dribbble-bg.png.avif
5 KB
3 KB
36%
40 KB
30 KB
26%
https://cdn.activatedigital.co.uk/wp-content/uploads/2022/03/city-explorer-splash-min-768x316.jpg.webp
71 KB
53 KB
25%
24 KB
18 KB
22%
https://cdn.activatedigital.co.uk/wp-content/uploads/2024/08/ixtract-home-splash-min-768x317.jpg.webp
21 KB
17 KB
22%
614 bytes
495 bytes
19%
45 KB
36 KB
19%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/01/sunday-treat-home-splash-min-768x317.jpg.webp
42 KB
35 KB
18%
https://cdn.activatedigital.co.uk/wp-content/uploads/2024/07/stage-security-home-splash-min-768x317.jpg.webp
37 KB
30 KB
18%
297 bytes
243 bytes
18%
2 KB
2 KB
17%
2 KB
2 KB
17%
1 KB
880 bytes
17%
1 KB
880 bytes
17%
1 KB
1 KB
16%
1 KB
1 KB
16%
2 KB
1 KB
16%
2 KB
1 KB
16%
3 KB
3 KB
15%
793 bytes
674 bytes
15%
1 KB
1 KB
15%
466 bytes
396 bytes
15%
1 KB
1 KB
15%
1 KB
1 KB
15%
208 bytes
177 bytes
15%
202 bytes
172 bytes
15%
251 bytes
213 bytes
15%
653 bytes
555 bytes
15%
267 bytes
227 bytes
15%
251 bytes
213 bytes
15%
3 KB
3 KB
15%