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activatedigital.co.uk
March 16, 2026

Your site's images could be 48% (1,055 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 48% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

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Original Size
Optimized Size
Savings
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/backgrounds/home-mask-pattern.png.avif
17 KB
4 KB
76%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/footer/footer-coffee.png.avif
14 KB
4 KB
75%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/footer/footer-talk.jpg.avif
15 KB
4 KB
74%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/12/connect-logo.png
6 KB
2 KB
74%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/12/lfc-logo.png
4 KB
1 KB
74%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/12/ixtract-logo.png
4 KB
1,000 bytes
72%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/12/uife-logo.png
4 KB
1 KB
70%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/12/sunday-treat-logo.png
5 KB
1 KB
70%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/backgrounds/pattern-bg.jpg.avif
1 KB
439 bytes
69%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/12/tk-property-logo.png
4 KB
1 KB
69%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/12/stage-security-logo.png
4 KB
1 KB
68%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/footer/footer-bg-pattern.jpg.avif
1 KB
373 bytes
67%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/12/beatles-explorer-logo.png
8 KB
3 KB
66%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/city-explorer-logo.png
8 KB
3 KB
65%
https://cdn.dribbble.com/userupload/4289255/file/original-017314aba274ab2c84b14c040e3e54e1.jpg?resize=1600x1200
102 KB
38 KB
63%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/02/2026-lead-gen-strategies-min-768x238.jpg
10 KB
4 KB
63%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/12/infratech-logo.png
3 KB
1 KB
63%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/backgrounds/pattern-service-box.jpg.avif
813 bytes
321 bytes
60%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/11/how-build-backlinks-drive-customers-min-768x238.jpg
20 KB
8 KB
59%
https://cdn.dribbble.com/userupload/5369174/file/original-239f99f6030464ed07aca76e5280531e.jpg?resize=1600x1200
100 KB
44 KB
55%
https://cdn.dribbble.com/userupload/3977948/file/original-f9cc9b78bae7817cbd27336ba90890a1.jpg?resize=1600x1200
111 KB
50 KB
55%
https://cdn.dribbble.com/userupload/43337172/file/original-1d0a112336bc46294b5c54db271d8fee.jpg?resize=1600x1200
121 KB
55 KB
55%
https://cdn.dribbble.com/userupload/4446385/file/original-cca5b2c723ec8a86428566a65ae6bf1d.jpg?resize=1600x1200
87 KB
39 KB
54%
https://cdn.dribbble.com/userupload/5369209/file/original-656c6a523f1a1f7738df473fd46820f9.jpg?resize=1600x1200
48 KB
22 KB
54%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/primacy-case-law-logo.png
9 KB
4 KB
54%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/kmc-seasoning-logo.png
3 KB
1 KB
54%
https://cdn.dribbble.com/userupload/43337227/file/original-73c3b0f18e638d168c732d5d2659dafe.jpg?resize=1600x1200
60 KB
28 KB
53%
https://cdn.dribbble.com/userupload/46329122/file/671a4faec7133fe36d05472e6ef8bd08.jpg?resize=1600x1200
119 KB
56 KB
53%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/maghull-coaches-logo.png
8 KB
4 KB
53%
https://cdn.dribbble.com/userupload/38227146/file/original-9c5ea5c332407f401a72a6fc57b8b22e.jpg?resize=1600x1200
63 KB
30 KB
52%
https://cdn.dribbble.com/userupload/38227126/file/original-680f686e3fbdeb2339ddb9cb4c3ce6be.jpg?resize=1600x1200
63 KB
30 KB
52%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/footer/footer-link-bg-pattern.png.avif
1 KB
516 bytes
52%
https://cdn.dribbble.com/userupload/7240231/file/original-9e03f46d8a0ccc9e4558ddb6c9f7da48.jpg?resize=1600x1200
88 KB
43 KB
51%
https://cdn.dribbble.com/userupload/43337210/file/original-6c0b0e4902d025399161fc094a4d1cda.jpg?resize=1600x1200
62 KB
30 KB
51%
https://cdn.dribbble.com/userupload/43420150/file/original-b61ee23fe59c9cbd1586b7fac2ebbbb9.jpg?resize=1600x1200
78 KB
39 KB
50%
https://cdn.dribbble.com/userupload/7240283/file/original-69aa909be1297a44cf2d584bc4297bcb.jpg?resize=1601x1200
88 KB
45 KB
49%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/12/mockup-st-bolt-min.png
52 KB
26 KB
49%
https://cdn.dribbble.com/userupload/43337329/file/original-cfe01531075190b2d1a7e6297391973d.jpg?resize=1600x1200
65 KB
33 KB
49%
https://cdn.dribbble.com/userupload/3977942/file/original-7f1f3e43a473ba3052f9650c601f28bb.jpg?resize=1600x1200
64 KB
33 KB
49%
https://cdn.dribbble.com/userupload/7240175/file/original-5c4016fa50e53d2a422a10323cd9c6b1.jpg?resize=1600x1200
47 KB
25 KB
48%
https://cdn.dribbble.com/userupload/7240343/file/original-3d2e4f7ffb05c92ea95e7113b1ebebdc.jpg?resize=1601x1200
39 KB
20 KB
47%
https://cdn.dribbble.com/userupload/36178062/file/still-e85136134d671fd5944c026833c46520.png?resize=1600x1200
38 KB
20 KB
47%
https://cdn.dribbble.com/userupload/5369138/file/original-d3494c99904d23ec22fb0c7c6d17f05a.jpg?resize=1600x1200
9 KB
5 KB
47%
https://cdn.dribbble.com/userupload/35892830/file/still-ed4e597abc3f2f94217f009cd2e68aae.png?resize=1600x1200
39 KB
21 KB
46%
https://cdn.dribbble.com/userupload/43337267/file/original-d1fe86e4f8c9d8a5c5137a0192cf0a10.jpg?resize=1600x1200
50 KB
27 KB
46%
https://cdn.dribbble.com/userupload/35523333/file/original-d6a91060c2818792cf2f686bffb9ec9e.jpg?resize=1616x1200
18 KB
10 KB
46%
https://cdn.activatedigital.co.uk/wp-content/uploads/2021/08/Hero-Connect-min.jpg.webp
75 KB
41 KB
45%
https://cdn.dribbble.com/userupload/7240204/file/original-02a903d760f4c9c30ff100fbebb1cbdb.jpg?resize=1600x1200
27 KB
16 KB
43%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/backgrounds/dribbble-bg.png.avif
5 KB
3 KB
36%
https://cdn.activatedigital.co.uk/wp-content/uploads/2021/08/Hero-Connect-min-768x316.jpg.webp
40 KB
30 KB
26%
https://cdn.activatedigital.co.uk/wp-content/uploads/2022/03/city-explorer-splash-min-768x316.jpg.webp
71 KB
53 KB
25%
https://cdn.activatedigital.co.uk/wp-content/uploads/2021/01/connect-archive-img-min.jpg
24 KB
18 KB
22%
https://cdn.activatedigital.co.uk/wp-content/uploads/2024/08/ixtract-home-splash-min-768x317.jpg.webp
21 KB
17 KB
22%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/solutions-icon-light.svg
614 bytes
495 bytes
19%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/01/sundaytreat-archive-img.jpg.webp
45 KB
36 KB
19%
https://cdn.activatedigital.co.uk/wp-content/uploads/2025/01/sunday-treat-home-splash-min-768x317.jpg.webp
42 KB
35 KB
18%
https://cdn.activatedigital.co.uk/wp-content/uploads/2024/07/stage-security-home-splash-min-768x317.jpg.webp
37 KB
30 KB
18%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/twitter.svg
297 bytes
243 bytes
18%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/convert-icon-light.svg
2 KB
2 KB
17%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/convert-icon-2.svg
2 KB
2 KB
17%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/retain-icon-light.svg
1 KB
880 bytes
17%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/retain-icon-2.svg
1 KB
880 bytes
17%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/engage-icon-light.svg
1 KB
1 KB
16%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/engage-icon-2.svg
1 KB
1 KB
16%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/attract-icon-2.svg
2 KB
1 KB
16%
https://cdn.activatedigital.co.uk/wp-content/uploads/2026/01/attract-icon-light.svg
2 KB
1 KB
16%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/content/logo-white.svg
3 KB
3 KB
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/instagram.svg
793 bytes
674 bytes
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/threads.svg
1 KB
1 KB
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/facebook.svg
466 bytes
396 bytes
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/linkedin.svg
1 KB
1 KB
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/dribbble.svg
1 KB
1 KB
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/cta-arrow.svg
208 bytes
177 bytes
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/arrow-right.svg
202 bytes
172 bytes
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/white-arrow.svg
251 bytes
213 bytes
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/list-icon.svg
653 bytes
555 bytes
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/arrow-scroll.svg
267 bytes
227 bytes
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/arrow-white.svg
251 bytes
213 bytes
15%
https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/content/logo-black.svg
3 KB
3 KB
15%

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