addictivedigital.co.uk March 16, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
139 KB
7 KB
95%
167 KB
8 KB
95%
556 KB
40 KB
93%
94 KB
10 KB
89%
323 KB
34 KB
89%
82 KB
10 KB
87%
41 KB
5 KB
87%
178 KB
32 KB
82%
50 KB
10 KB
79%
53 KB
11 KB
79%
86 KB
28 KB
68%
91 KB
30 KB
67%
https://addictivedigital.co.uk/wp-content/uploads/2025/05/AD.-1400-x-1400-px-500-x-500-px-1500-x-1000-px-1-768x512.png
24 KB
8 KB
66%
82 KB
29 KB
64%
11 KB
5 KB
50%
https://addictivedigital.co.uk/wp-content/uploads/2024/08/cropped-cropped-cropped-cropped-White-Logo-768x256.png
23 KB
16 KB
29%