advertisingbusiness.org January 5, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
7 KB
2 KB
67%
65 KB
40 KB
37%
31 KB
21 KB
30%
https://www.advertisingbusiness.org/wp-content/uploads/2025/02/Gregory-B-Levett-and-Sons-Funeral-Home-150x150.png
4 KB
2 KB
30%
29 KB
21 KB
28%
44 KB
32 KB
27%
20 KB
15 KB
26%
25 KB
19 KB
26%
2 KB
2 KB
26%
23 KB
17 KB
26%
24 KB
18 KB
25%
18 KB
14 KB
24%
9 KB
7 KB
22%
196 bytes
160 bytes
18%
216 bytes
177 bytes
18%
218 bytes
179 bytes
18%
1 KB
1 KB
17%
342 bytes
286 bytes
16%
372 bytes
311 bytes
16%
788 bytes
660 bytes
16%
432 bytes
362 bytes
16%
1 KB
1 KB
16%
939 bytes
788 bytes
16%
526 bytes
442 bytes
16%
543 bytes
456 bytes
16%
546 bytes
459 bytes
16%
551 bytes
463 bytes
16%
551 bytes
463 bytes
16%
557 bytes
468 bytes
16%
687 bytes
579 bytes
16%
734 bytes
619 bytes
16%