advertisingbusiness.org
May 2, 2024

You could reduce your image size by 68% (304 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://www.advertisingbusiness.org/wp-content/uploads/2024/02/Website-Attracting-Customers-Ready-To-Buy-768x768.png
225 KB
43 KB
81%
https://www.advertisingbusiness.org/wp-content/uploads/2022/11/Group-132.webp
17 KB
5 KB
69%
https://www.advertisingbusiness.org/wp-content/uploads/2024/02/Content-Writer-768x768.png
54 KB
18 KB
66%
https://www.advertisingbusiness.org/wp-content/uploads/2024/02/Link-Building-768x768.png
95 KB
36 KB
62%
https://www.advertisingbusiness.org/wp-content/uploads/2022/11/ft-bg.webp
9 KB
4 KB
57%
https://cdn.trustindex.io/assets/platform/Google/star/f.svg
2 KB
1 KB
23%
https://www.advertisingbusiness.org/wp-content/uploads/2024/02/Prime-on-Peachtree-324x1024.jpg
34 KB
26 KB
23%
https://www.advertisingbusiness.org/wp-content/uploads/2023/09/Elite-Logo-1-e1694511381442.png
9 KB
7 KB
21%
https://cdn.trustindex.io/assets/platform/Google/icon.svg
742 bytes
617 bytes
17%