affirma.com December 2, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.affirma.com/nitropack_static/nKpBmytbEdmTCTaIqnRuPGRTgzlwmLRR/assets/images/optimized/rev-0c73dcb/www.affirma.com/wp-content/uploads/2024/03/affirma-logo-768x189.webp
12 KB
7 KB
44%
https://www.affirma.com/nitropack_static/nKpBmytbEdmTCTaIqnRuPGRTgzlwmLRR/assets/images/source/rev-0c73dcb/www.affirma.com/wp-content/uploads/2025/07/affirma-logo-diagram.svg
21 KB
18 KB
15%