allthingsbranding.com March 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/1756867046773-JN003MABGH6FKDL2O54D/Video+Production+Updated+Again.png?format=300w
61 KB
6 KB
90%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/1756867094637-GNOWRIKWNA5C7RCNGR5I/Photography+Services+Updated+Again.png?format=300w
57 KB
6 KB
90%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/1756865714539-1LJ2ASLU4AIVBU7049OV/Website+Development.png?format=300w
65 KB
8 KB
87%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/1756936392477-XH4DFHO4H1FIS65FS3JF/Logos%25252B%25252526%25252BGraphic%25252BDesign%25252B02.png?format=300w
45 KB
8 KB
82%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/2f2b4bee-3052-4331-a1d9-4a390f8a156e/All+Things+Branding+-+NEW+LOGO+01.png?format=500w
18 KB
8 KB
54%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/1bbdb4bd-3188-4508-8813-d88fe8387e6a/%E2%80%A2%E2%80%A2%E2%80%A2+All+Things+Branding+-+NEW+LOGO.png?format=500w
18 KB
8 KB
54%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/27dba98e-111d-4eb4-a85c-647b1f75c897/Dark+Mountains+from+Above.jpg?format=1000w
109 KB
62 KB
43%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/2cd16d73-9ca1-4613-994c-41e08f26edeb/milad-fakurian-qCYKtOov--s-unsplash.jpg?format=1000w
17 KB
11 KB
38%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/42d5293f-2f48-4890-8a3b-a46dd102785b/ALL+THINGS+-+Logo+Cut+Out+%28TEXT+ONLY%29.png?format=500w
27 KB
17 KB
37%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/a7bbf785-bbc7-4bd2-88db-781d4a6c19d7/Website+Development+-+All+Things+Branding.jpg?format=1000w
55 KB
35 KB
35%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/054b0818-9e50-471f-a50a-60f97cfe01e3/Rock+Banner.jpg?format=1000w
58 KB
38 KB
35%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/cf7a5bdc-0a4b-486b-a9f7-b48595e6bcfb/+ALL+THINGS+-+Logo+Cut+Out+%28Square+Crop%29.png?format=500w
34 KB
23 KB
33%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/a9b1c32d-f63f-44d2-bdbf-3261906e0b3d/***All+Things+Branding+Final+Logo.png?format=1500w
39 KB
26 KB
32%
https://images.squarespace-cdn.com/content/v1/6361200df7f76357c5a3ddcb/bc785dc5-f0f4-4574-b9eb-5e5be38fc76c/Captivate+Your+Audience.png?format=500w
12 KB
8 KB
30%