apropo.marketing
April 13, 2026

You could reduce your image size by 18% (27 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://apropo.marketing/wp-content/plugins/sitepress-multilingual-cms/res/flags/hr.png
406 bytes
170 bytes
58%
https://apropo.marketing/wp-content/plugins/sitepress-multilingual-cms/res/flags/sl.png
322 bytes
148 bytes
54%
https://apropo.marketing/wp-content/uploads/2017/11/airplane_2.png
2 KB
1 KB
19%
https://apropo.marketing/wp-content/uploads/2018/04/Lady-Pipi-logotip-graficki-dizajn-vizualni-identit.jpg
141 KB
115 KB
18%
https://apropo.marketing/wp-content/uploads/2017/11/baggage_2.png
2 KB
2 KB
17%
https://apropo.marketing/wp-content/uploads/2017/11/compass.png
3 KB
2 KB
15%
https://apropo.marketing/wp-content/uploads/2017/11/post.png
2 KB
2 KB
15%