atlasbranding.com December 14, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.atlasbranding.com/wp-content/uploads/2025/10/1-thumbnail-airport-Icon-GIF-atlas-branding.gif
29 KB
2 KB
95%
2 KB
350 bytes
84%
763 KB
158 KB
79%
870 KB
194 KB
78%
252 KB
58 KB
77%
8 KB
2 KB
75%
736 KB
187 KB
74%
14 KB
4 KB
74%
8 KB
3 KB
67%
10 KB
3 KB
66%
4 KB
1 KB
66%
18 KB
7 KB
64%
10 KB
4 KB
62%
4 KB
2 KB
58%
https://www.atlasbranding.com/wp-content/uploads/2023/12/vertical-Iron-Shoe-distillery-atlas-branding.jpg
791 KB
333 KB
58%
9 KB
4 KB
57%
5 KB
2 KB
55%
8 KB
4 KB
54%
https://www.atlasbranding.com/wp-content/uploads/2025/05/Protien-Bar-Branding-Ideas-by-Atlas-Branding-600x447.jpg
45 KB
23 KB
48%
17 KB
9 KB
45%
https://www.atlasbranding.com/wp-content/uploads/2025/06/Drink-Branding-by-Atlas-Branding-Design-for-Moonglade-Craft-Soda-480x600.jpg
72 KB
43 KB
40%
507 KB
315 KB
38%
https://www.atlasbranding.com/wp-content/uploads/2025/10/Claudine-Restaurant-Branding-by-Atlas-Branding.jpg
221 KB
139 KB
37%
https://www.atlasbranding.com/wp-content/uploads/2024/01/New-York-Times-Menu-Trends-Featuring-Atlas-Branding-Lisa-Peteet-600x440.jpg
67 KB
43 KB
36%
https://www.atlasbranding.com/wp-content/uploads/2025/10/Claudine-Restaurant-Branding-by-Atlas-Branding-429x600.jpg
61 KB
39 KB
35%
2 KB
1 KB
24%
5 KB
4 KB
19%