atomicdust.com December 7, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
10 KB
3 KB
66%
22 KB
8 KB
65%
https://www.atomicdust.com/wp-content/uploads/2025/10/The-Future-of-Brand-Strategy-Is-Rooted-in-the-Past-Atomicdust-450x300.webp
9 KB
4 KB
63%
8 KB
3 KB
59%
22 KB
10 KB
56%
19 KB
10 KB
46%
https://www.atomicdust.com/wp-content/uploads/2024/10/Didion-Branding-and-Website-Design-450x300.webp
15 KB
9 KB
44%
7 KB
4 KB
40%
749 bytes
479 bytes
36%
https://www.atomicdust.com/wp-content/uploads/2025/10/grove-fest-brand-identity-20th-anniversary-450x300.webp
44 KB
30 KB
33%
40 KB
27 KB
33%
https://www.atomicdust.com/wp-content/uploads/2025/09/Atomicdust-Marketing-Agency-St-Louis-2-1-450x300.webp
16 KB
11 KB
28%
4 KB
4 KB
15%