atwmarketing.com December 14, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
49 KB
658 bytes
99%
325 KB
8 KB
98%
345 KB
36 KB
90%
42 KB
5 KB
87%
63 KB
9 KB
85%
21 KB
4 KB
82%
48 KB
9 KB
81%
21 KB
5 KB
73%
https://atwmarketing.com/wp-content/uploads/2021/07/ATW-Online-Marketing-Company-Huntersville-Cornelius-NC-logo-w-local-online-marketing-500x255-png-trans-white-letters.png
76 KB
32 KB
58%
https://atwmarketing.com/wp-content/uploads/2021/07/ATW-Online-Marketing-Company-Huntersville-Cornelius-NC-logo-311x129-png-trans-blue-letters.png
33 KB
14 KB
56%
3 KB
2 KB
43%
2 KB
1 KB
24%
5 KB
4 KB
19%
33 KB
28 KB
15%