avalaunchmedia.com December 4, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/1628_Avalaunch-Fractional-CMO-Trade_PHOTOS-160-1-5.jpg
431 KB
76 KB
82%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/case_study-thumb-ballet_west.jpg
67 KB
16 KB
76%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/hero-bkg-we_launch_brands_people_purpose.jpg
574 KB
144 KB
75%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/featured-bkg_image_utah_desert.png
204 KB
58 KB
72%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/case_study-thumbnail-lendio.jpg
101 KB
33 KB
68%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/featured-ava_mtn_range_full.png
115 KB
44 KB
61%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/bkg_video-case_stufy-kaiser_permanente.jpg
89 KB
44 KB
51%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/featured-about-beau_team.jpg
79 KB
44 KB
44%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/bkg_video-fcmo-thumb.jpg
71 KB
40 KB
43%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/featured-ava_mtn_range_full-768x141.png
30 KB
17 KB
42%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/featured-about-team.jpg
120 KB
71 KB
41%
2 KB
1 KB
40%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/hero-bkg-we_launch_brands_people_purpose-768x432.jpg
94 KB
60 KB
36%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/logo.svg
894 bytes
725 bytes
19%
https://track-na2.hubspot.com/__ptq.gif?k=1&sd=800x600&cd=24-bit&cs=UTF-8&ln=en-us&bfp=3611311556&v=1.1&a=21675254&rcu=https%3A%2F%2Favalaunchmedia.com%2F&pu=https%3A%2F%2Favalaunchmedia.com%2F%3Futm_source%3Dgoogle%26utm_medium%3DGMB%26utm_campaign%3DGMB&t=Utah+Full-Service+Digital+Marketing+Agency+%7C+Avalaunch+Media&cts=1764868136072&vi=0786a1b427e03ddf1747518cb1408fb4&nc=true&ce=false&cc=0
45 bytes
37 bytes
19%
https://track-na2.hubspot.com/__ptq.gif?k=15&fi=5434bded-fc23-4612-a43b-c7e6cb806188&fci=1f19b9dd-95f7-4942-8e36-1515087e5cf0&ft=0&sd=800x600&cd=24-bit&cs=UTF-8&ln=en-us&bfp=3611311556&v=1.1&a=21675254&rcu=https%3A%2F%2Favalaunchmedia.com%2F&pu=https%3A%2F%2Favalaunchmedia.com%2F%3Futm_source%3Dgoogle%26utm_medium%3DGMB%26utm_campaign%3DGMB&t=Utah+Full-Service+Digital+Marketing+Agency+%7C+Avalaunch+Media&cts=1764868136127&vi=0786a1b427e03ddf1747518cb1408fb4&nc=true&ce=false&cc=0
45 bytes
37 bytes
19%
https://track-na2.hubspot.com/__ptq.gif?k=15&fi=5434bded-fc23-4612-a43b-c7e6cb806188&fci=f65dcf11-a545-4b58-a410-d0388167c298&ft=0&sd=800x600&cd=24-bit&cs=UTF-8&ln=en-us&bfp=3611311556&v=1.1&a=21675254&rcu=https%3A%2F%2Favalaunchmedia.com%2F&pu=https%3A%2F%2Favalaunchmedia.com%2F%3Futm_source%3Dgoogle%26utm_medium%3DGMB%26utm_campaign%3DGMB&t=Utah+Full-Service+Digital+Marketing+Agency+%7C+Avalaunch+Media&cts=1764868136138&vi=0786a1b427e03ddf1747518cb1408fb4&nc=true&ce=false&cc=0
45 bytes
37 bytes
19%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/source/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/logo-case_study-kaiser_permanente.svg
3 KB
3 KB
18%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/icon-blue_arrow_right_up.svg
233 bytes
196 bytes
16%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/optimized/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/icon-favorite.svg
933 bytes
791 bytes
15%
https://cdn-ilandel.nitrocdn.com/BXaGVrmeqrEVeNnViDigWHyKXBdYckIJ/assets/images/source/rev-e44ce4f/avalaunchmedia.com/wp-content/uploads/topography.svg
77 KB
65 KB
15%