baselinecreative.com December 6, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
66 KB
25 KB
62%
128 KB
51 KB
60%
59 KB
24 KB
58%
https://upcity-marketplace.s3.amazonaws.com/excellenceaward/526/best_of_full_color/372977cd32168edcc460281d0737e771.png
138 KB
58 KB
58%
86 KB
40 KB
54%
84 KB
50 KB
40%
16 KB
10 KB
36%
69 KB
45 KB
35%
https://baselinecreative.com/wp-content/webp-express/webp-images/uploads/2019/11/Platinum-Site-Bug_Edit_100w-min.png.webp
6 KB
5 KB
23%
https://baselinecreative.com/wp-content/webp-express/webp-images/uploads/2019/11/Gold-Site-Bug_Edit_100w-min.png.webp
6 KB
5 KB
22%
6 KB
5 KB
16%
2 KB
2 KB
15%
1 KB
1 KB
15%