beckettmarketing.com April 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
13 KB
7 KB
47%
2 KB
1 KB
42%
43 KB
25 KB
42%
2 KB
1 KB
40%
29 KB
18 KB
39%
68 KB
41 KB
39%
59 KB
37 KB
37%
3 KB
2 KB
32%
1 KB
1 KB
24%
2 KB
1 KB
23%
2 KB
2 KB
20%
2 KB
2 KB
20%
https://www.beckettmarketing.com/wp-content/uploads/2019/09/logo-web-design-marketing-advertising.png
5 KB
4 KB
16%