berrycreativellc.com January 26, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
203 KB
16 KB
92%
249 KB
44 KB
82%
https://berrycreativellc.com/wp-content/uploads/2025/11/fly-the-whale-site-e1762797434159-768x680.png
46 KB
26 KB
43%
9 KB
7 KB
19%
16 KB
13 KB
19%
7 KB
5 KB
19%
5 KB
4 KB
19%
8 KB
7 KB
18%
4 KB
3 KB
18%
https://berrycreativellc.com/wp-content/uploads/2025/12/Communication-Arts-Award-of-Excellence-2.svg
8 KB
6 KB
18%
13 KB
10 KB
17%
10 KB
8 KB
16%
6 KB
5 KB
16%
14 KB
12 KB
16%
2 KB
1 KB
15%
11 KB
9 KB
15%
74 KB
63 KB
15%
7 KB
6 KB
15%
12 KB
10 KB
15%