betweencollective.com
April 13, 2026

You could reduce your image size by 21% (18 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://cdn.prod.website-files.com/671119076422db677dfa2c8f/675c2ef114839973df097c76_Hero%20.avif
39 KB
29 KB
26%
https://cdn.prod.website-files.com/671119076422db677dfa2c8f/675059b4ef54164e70c06c5e_image%201%402x-p-500.avif
9 KB
7 KB
19%
https://cdn.prod.website-files.com/671119076422db677dfa2c8f/67e53398fa8dbec63b420306_HII_Mockup1-p-500.avif
18 KB
15 KB
18%
https://cdn.prod.website-files.com/671119076422db677dfa2c8f/675c2ef114839973df097c76_Hero%20-p-500.avif
19 KB
16 KB
16%