birchstreamdigital.com March 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
47 KB
7 KB
84%
147 KB
26 KB
82%
90 KB
43 KB
52%
https://birchstreamdigital.com/wp-content/uploads/2026/02/The-pipe-boss-website-design-mockup-768x512.webp
24 KB
15 KB
35%
36 KB
24 KB
34%
48 KB
33 KB
32%
36 KB
25 KB
30%
113 KB
79 KB
30%
48 KB
35 KB
28%
21 KB
15 KB
28%
43 KB
32 KB
26%
3 KB
2 KB
23%
3 KB
2 KB
22%
https://birchstreamdigital.com/wp-content/uploads/2026/01/Writing-Connections-Logo_Writing-Connections-Full-Color-1.webp
32 KB
26 KB
20%
1 KB
1 KB
18%
16 KB
13 KB
17%
2 KB
1 KB
17%
2 KB
1 KB
16%
https://birchstreamdigital.com/wp-content/uploads/2026/01/Eating-Disorder-Therapy-03-07-2025_10_31_AM-3.webp
20 KB
17 KB
16%
16 KB
13 KB
16%
16 KB
13 KB
16%
17 KB
15 KB
15%