bluebirdmedia.com March 31, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://images.ctfassets.net/4i65vl33zkh7/6Tv07ptoahdutRjYjpYvEP/b70cf3b5ab37474a418f831803001c9f/wwu-bg.webp
258 KB
66 KB
74%
https://images.ctfassets.net/4i65vl33zkh7/5abF42mmIXKGtHNJvdPkqs/00a0f9cbcaec7ceba85f2b686b998fec/BG_Video_Photo.webp?fm=webp&w=900&q=80
56 KB
34 KB
39%
https://images.ctfassets.net/4i65vl33zkh7/5abF42mmIXKGtHNJvdPkqs/00a0f9cbcaec7ceba85f2b686b998fec/BG_Video_Photo.webp?fm=webp&w=500&q=80
18 KB
13 KB
31%
https://images.ctfassets.net/4i65vl33zkh7/5idornxTkANqhqbVcVAIYz/dd274cde4a5e14bd6dc9d67c6beb5c33/02.png?fm=webp&w=900&q=80
79 KB
56 KB
28%
https://images.ctfassets.net/4i65vl33zkh7/w7ziqlSUEl7fVe1taBSSG/912a19e8785aafe658526a3f7b905bb2/04.png?fm=webp&w=900&q=80
46 KB
34 KB
26%
https://images.ctfassets.net/4i65vl33zkh7/3rWy7dRRQ54EsDOBo7bnTZ/62e8ce644c851e34f40796cb18151a37/Lumene_Case.png?fm=webp&w=900&q=80
81 KB
62 KB
23%
https://images.ctfassets.net/4i65vl33zkh7/1czsmqBpkBmA5RFgNEnr48/7a9e695a46706db9bec7ee1caced165f/01.png?fm=webp&w=900&q=80
17 KB
13 KB
21%
https://images.ctfassets.net/4i65vl33zkh7/5bmkNBjeXeNWtnuXOzF5rN/9f96bb2272af7bf2ad9cc922f48586bc/bluebird-media-transparent-logotyp-flera-min.png?fm=webp&w=500&q=80
87 KB
70 KB
20%
https://images.ctfassets.net/4i65vl33zkh7/5bmkNBjeXeNWtnuXOzF5rN/9f96bb2272af7bf2ad9cc922f48586bc/bluebird-media-transparent-logotyp-flera-min.png?fm=webp&w=900&q=80
193 KB
154 KB
20%
https://images.ctfassets.net/4i65vl33zkh7/7wrYz9t4NCqrVJfogTMHHY/120e59b93ce0246998bf78d84998e767/Case_eton.png?fm=webp&w=900&q=80
15 KB
12 KB
19%
https://images.ctfassets.net/4i65vl33zkh7/5idornxTkANqhqbVcVAIYz/dd274cde4a5e14bd6dc9d67c6beb5c33/02.png?fm=webp&w=500&q=80
28 KB
22 KB
19%
https://images.ctfassets.net/4i65vl33zkh7/w7ziqlSUEl7fVe1taBSSG/912a19e8785aafe658526a3f7b905bb2/04.png?fm=webp&w=500&q=80
15 KB
12 KB
18%
https://images.ctfassets.net/4i65vl33zkh7/3rWy7dRRQ54EsDOBo7bnTZ/62e8ce644c851e34f40796cb18151a37/Lumene_Case.png?fm=webp&w=500&q=80
34 KB
28 KB
17%
https://images.ctfassets.net/4i65vl33zkh7/7d2a4POz3SdVwI7lKi9OfZ/cebdb8e732fa1c172ddf399817f02b74/meta.png?fm=webp&w=900&q=80
15 KB
13 KB
17%
https://images.ctfassets.net/4i65vl33zkh7/3Z0CoIsYRHBPQmGMLbbZht/86cabd376f3fa01e7b796f37e1b6849e/logo-light.svg
14 KB
12 KB
16%
https://images.ctfassets.net/4i65vl33zkh7/1czsmqBpkBmA5RFgNEnr48/7a9e695a46706db9bec7ee1caced165f/01.png?fm=webp&w=500&q=80
9 KB
7 KB
16%
https://images.ctfassets.net/4i65vl33zkh7/2GRPR9GgplIZuzmbTOU9uI/f0cfc469e022788d4d51dc870003393d/GCP-Partner-Logo.png?fm=webp&w=900&q=80
10 KB
8 KB
15%
https://images.ctfassets.net/4i65vl33zkh7/1UgM6jocizC0I46Opxe32V/69f46076b80925d91229ae4ed3b076ff/image__19_.png?fm=webp&w=900&q=80
10 KB
8 KB
15%