branchdesign.com April 12, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.branchdesign.com/wp-content/uploads/2024/09/book-cover-The-Romanian-Cleaning-Lady-LR.jpg
671 KB
45 KB
93%
895 KB
64 KB
93%
229 KB
18 KB
92%
996 KB
118 KB
88%
156 KB
21 KB
87%
90 KB
12 KB
86%
29 KB
5 KB
83%
35 KB
8 KB
76%
https://www.branchdesign.com/wp-content/uploads/2024/09/book-cover-The-Romanian-Cleaning-Lady-LR-480x377.jpg
39 KB
10 KB
75%
32 KB
8 KB
74%
23 KB
8 KB
66%
76 KB
27 KB
64%
https://www.branchdesign.com/wp-content/uploads/2025/02/domaine-Greenwood-logo-portfolio4-480x480.jpg
16 KB
6 KB
64%
108 KB
39 KB
64%
29 KB
12 KB
60%
https://www.branchdesign.com/wp-content/uploads/2025/10/portfolio_jacques_surette_CD_2025-480x320.jpg
61 KB
26 KB
57%
45 KB
21 KB
54%
56 KB
27 KB
52%