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brandaffairs.ch
March 16, 2026

Your site's images could be 53% (447 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 53% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

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Original Size
Optimized Size
Savings
https://brandaffairs.ch/wp-content/uploads/2022/06/Dobi-Beauty-320x129.png
59 KB
4 KB
93%
https://brandaffairs.ch/wp-content/uploads/header1920x1023-320x171.png
77 KB
6 KB
92%
https://brandaffairs.ch/wp-content/uploads/2021/11/Splash-Pg3-256x320.png
40 KB
9 KB
76%
https://brandaffairs.ch/wp-content/uploads/Chiquita1920x1280-320x214.jpg
32 KB
9 KB
73%
https://brandaffairs.ch/wp-content/uploads/2025/07/subway_Cover-214x320.jpg
29 KB
8 KB
72%
https://brandaffairs.ch/wp-content/uploads/2022/09/Produktionshalle-16-zu-9-1-320x180.png
30 KB
9 KB
71%
https://brandaffairs.ch/wp-content/uploads/2022/09/ACTION-X5-PACKSHOT-sRGB-100_2021_IMGP4908-320x240.jpg
39 KB
13 KB
66%
https://brandaffairs.ch/wp-content/uploads/2025/10/Social-Media-Crisis-Management-brand-affairs-320x179.jpg
12 KB
4 KB
65%
https://brandaffairs.ch/wp-content/uploads/2022/02/Reto-Zangerl-Brand-Affairs.png
4 KB
2 KB
65%
https://brandaffairs.ch/wp-content/uploads/header-320x240.jpg
33 KB
12 KB
63%
https://brandaffairs.ch/wp-content/uploads/2021/11/zurich-map.jpg
15 KB
7 KB
54%
https://brandaffairs.ch/wp-content/uploads/2021/10/lausanne.png
12 KB
6 KB
49%
https://brandaffairs.ch/wp-content/uploads/2025/10/Customer-Retention-Tips-brand-affairs-320x179.jpg
11 KB
6 KB
47%
https://brandaffairs.ch/wp-content/uploads/2023/10/bpn_hero-320x213.jpeg
7 KB
4 KB
46%
https://brandaffairs.ch/wp-content/uploads/trend_home-320x180.jpeg
10 KB
6 KB
46%
https://brandaffairs.ch/wp-content/uploads/2023/10/xpace-hero-case-study-brand-affairs-320x218.jpg
18 KB
10 KB
45%
https://brandaffairs.ch/wp-content/uploads/2025/10/Lead-Scoring-and-Nurturing-brand-affair-320x179.jpg
12 KB
7 KB
45%
https://brandaffairs.ch/wp-content/uploads/2024/06/Lang-Energie-ag-320x180.jpg
12 KB
7 KB
45%
https://brandaffairs.ch/wp-content/uploads/2023/10/Swissmint-Hero-brand-affairs-320x183.jpg
10 KB
6 KB
44%
https://brandaffairs.ch/wp-content/uploads/2022/12/london-map.jpg
13 KB
8 KB
43%
https://brandaffairs.ch/wp-content/uploads/2024/06/hero_celsion-320x180.jpg
4 KB
2 KB
43%
https://brandaffairs.ch/wp-content/uploads/2025/10/Swiss-Brand-Positioning-brand-affairs-320x179.jpg
12 KB
7 KB
43%
https://brandaffairs.ch/wp-content/uploads/2023/07/pHz39W0xpgWqBnPck6kjsnn01gs-320x213.jpg
6 KB
4 KB
42%
https://brandaffairs.ch/wp-content/uploads/2025/10/Content-Personalization-brand-affairs-320x179.jpg
13 KB
7 KB
42%
https://brandaffairs.ch/wp-content/uploads/2025/02/24-08-FreyFrey_WineBANK_16-320x213.jpg
18 KB
10 KB
41%
https://brandaffairs.ch/wp-content/uploads/2024/05/ingram-micro-hero-320x213.jpg
16 KB
10 KB
41%
https://brandaffairs.ch/wp-content/uploads/2024/07/podcast.jpg
11 KB
7 KB
41%
https://brandaffairs.ch/wp-content/uploads/2024/05/mercuri-urval-office-320x213.jpg
15 KB
9 KB
41%
https://brandaffairs.ch/wp-content/uploads/2023/10/hero-320x210.jpeg
13 KB
8 KB
40%
https://brandaffairs.ch/wp-content/uploads/2021/11/Markus-Kramz.png
7 KB
4 KB
40%
https://brandaffairs.ch/wp-content/uploads/2025/10/LinkedIn-Ads-SMEs-Switzerland-brand-affairs-320x179.jpg
13 KB
8 KB
40%
https://brandaffairs.ch/wp-content/uploads/2021/10/Berlin_map.png
16 KB
10 KB
40%
https://brandaffairs.ch/wp-content/uploads/2024/01/coople-case-study-brand-affairs-1-320x240.jpg
12 KB
7 KB
40%
https://brandaffairs.ch/wp-content/uploads/2022/09/20220601_BMW_iX3_Full_Res_34-320x213.jpg
11 KB
6 KB
39%
https://brandaffairs.ch/wp-content/uploads/2022/09/Header-TM4-1-320x255.jpg
17 KB
10 KB
38%
https://brandaffairs.ch/wp-content/uploads/2021/11/Reto-Zangerl.png
7 KB
4 KB
35%
https://brandaffairs.ch/wp-content/uploads/2021/10/Lugano_map.png
9 KB
7 KB
28%
https://brandaffairs.ch/wp-content/uploads/2024/04/bern-map.png
11 KB
8 KB
27%
https://brandaffairs.ch/wp-content/uploads/2025/01/munich-map.png
8 KB
6 KB
24%
https://brandaffairs.ch/wp-content/uploads/2021/10/map-uk.png
13 KB
10 KB
24%
https://brandaffairs.ch/wp-content/plugins/borlabs-cookie/images/borlabs-cookie-logo.svg
9 KB
7 KB
21%
https://brandaffairs.ch/wp-content/uploads/2025/08/afbs-Hero-320x213.jpg
14 KB
11 KB
20%
https://brandaffairs.ch/wp-content/uploads/2025/02/Branding-320x213.png
11 KB
9 KB
19%
https://brandaffairs.ch/wp-content/plugins/borlabs-cookie/assets/images/borlabs-cookie-icon-black.svg
4 KB
3 KB
18%
https://brandaffairs.ch/wp-content/uploads/2024/01/Scion-Header-320x180.jpg
9 KB
7 KB
18%
https://brandaffairs.ch/wp-content/uploads/2021/11/logo.svg
10 KB
8 KB
18%
https://brandaffairs.ch/wp-content/uploads/2024/08/Die-Sichtbarkeits-Experten.jpg
37 KB
31 KB
18%
https://brandaffairs.ch/wp-content/uploads/2021/10/The-grunding-purpose-stretegy.png
13 KB
11 KB
17%
https://brandaffairs.ch/wp-content/uploads/2024/07/swiss-prime-site-solutions-case-study-320x168.jpg
10 KB
9 KB
16%
https://brandaffairs.ch/wp-content/uploads/2023/01/pkb_hero-320x176.jpg
8 KB
7 KB
15%

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