brandawarenessmedia.com January 30, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
169 KB
85 KB
50%
40 KB
29 KB
28%
45 KB
33 KB
27%
49 KB
36 KB
27%
https://www.brandawarenessmedia.com/wp-content/uploads/2019/12/VTTinworks-Homepage-scaled-546x1536.png.webp
79 KB
59 KB
25%
https://www.brandawarenessmedia.com/wp-content/uploads/2018/02/cropped-red-white-blue-adventure-for-dbgear-1-e1670965591159-80x80.png.webp
3 KB
3 KB
22%