brandfirm.nl March 15, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 53% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
13 KB
2 KB
86%
24 KB
4 KB
83%
https://brandfirm-assets.imgix.net/assets/img/header-Otolift-trapliften.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=800&s=b4c81ba3facb30d8b3313d5480fd073c
54 KB
10 KB
82%
https://brandfirm-assets.imgix.net/assets/img/general/HelloFlex.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=571&q=80&w=800&s=0878378e86faae85cabe12642c826743
63 KB
14 KB
77%
https://brandfirm-assets.imgix.net/assets/img/general/HelloFlex.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=800&s=815a00391bc76dfdbbb796e27ad66438
47 KB
12 KB
75%
https://brandfirm-assets.imgix.net/assets/logo/fdgazellen.jpeg?auto=compress%2Cformat&fit=clip&q=80&ratio=&w=800&s=f90b9f966e50a6456f345473dd27c60a
13 KB
3 KB
75%
https://brandfirm-assets.imgix.net/assets/logo/nlgroeit-logo-2022_2022-09-12-124134_fszl.png?auto=compress%2Cformat&crop=&fit=clip&q=80&ratio=&w=500&s=4375c1e835638aedf27ee7e03fc904d5
12 KB
4 KB
62%
https://brandfirm-assets.imgix.net/assets/logo/logo-fonk.png?auto=compress%2Cformat&fit=clip&q=80&ratio=&w=800&s=ce67514561c1bd0a7d296959e39ac32c
18 KB
7 KB
62%
https://brandfirm-assets.imgix.net/assets/logo/Joolz-logo_2024-05-01-131005_wykn.png?auto=compress%2Cformat&crop=&fit=clip&q=80&ratio=&w=500&s=7505436a726671d1a786767d27ce61c4
4 KB
2 KB
62%
https://brandfirm-assets.imgix.net/assets/logo/Joolz-logo_2024-05-01-131005_wykn.png?auto=compress%2Cformat&fit=clip&q=80&ratio=&w=800&s=cc0db2d48bb44ea72ca16f20e1565c1b
6 KB
2 KB
62%
https://brandfirm-assets.imgix.net/assets/logo/nlgroeit-logo-2022_2022-09-12-124134_fszl.png?auto=compress%2Cformat&fit=clip&q=80&ratio=&w=800&s=c551603aaa59a2c2471aba4c2644c953
17 KB
7 KB
61%
https://brandfirm-assets.imgix.net/assets/logo/artipoppe-1-294-x-122-px.png?auto=compress%2Cformat&fit=clip&q=80&ratio=&w=800&s=a66c2104f587d296cde424d1977da51d
9 KB
4 KB
60%
https://brandfirm-assets.imgix.net/assets/img/Sales-1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=640&q=80&w=800&s=c84d11baeabda7d5c6dcf6633e0c9ead
40 KB
16 KB
60%
https://brandfirm-assets.imgix.net/assets/img/Screenshot-2026-03-10-at-11.10.06.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=800&s=e7bfb10e3e85bd5429eb04f347cadaae
49 KB
20 KB
60%
https://brandfirm-assets.imgix.net/assets/img/HELF-20231205-Helloflex-Group-HQ-18-van-62-1024x576-1-1.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=800&s=2e6b3f92c503e8ab12ad42e1c6a258e8
41 KB
17 KB
60%
https://brandfirm-assets.imgix.net/assets/img/Sales-1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=80a627f271b3109d1abbef087d58e6e4
35 KB
14 KB
59%
https://brandfirm-assets.imgix.net/assets/img/Sophie-Mastello_2022-10-27-134922_akdy.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=800&s=41022796fe9e33d9885caf063cd238e7
34 KB
14 KB
59%
https://brandfirm-assets.imgix.net/assets/logo/Heijmans-294-x-122-px.png?auto=compress%2Cformat&crop=&fit=clip&q=80&ratio=&w=500&s=1e18524658e39d5b9b79ada9d22dcfc4
4 KB
2 KB
59%
https://brandfirm-assets.imgix.net/assets/img/CSD-1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=640&q=80&w=800&s=f0d5e8d4d5bff0ab359a7dd37ad5b806
56 KB
23 KB
59%
https://brandfirm-assets.imgix.net/assets/logo/Secrid-logo_2022-09-16-135342_jgnu.png?auto=compress%2Cformat&fit=clip&q=80&ratio=&w=800&s=efe69abba6b02cd6fdbb4974a5ccd0d7
7 KB
3 KB
58%
https://brandfirm-assets.imgix.net/assets/img/CSD-1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=56fda1af7a0ed384a353355ae42b4be6
54 KB
23 KB
58%
https://brandfirm-assets.imgix.net/assets/logo/Badge-E100-2024-zwart-transparant-variant2.png?auto=compress%2Cformat&fit=clip&q=80&ratio=&w=800&s=b0d47c3d0c65f2f36dc1dfd7a25b3392
17 KB
7 KB
58%
https://brandfirm-assets.imgix.net/assets/logo/Heijmans-294-x-122-px.png?auto=compress%2Cformat&fit=clip&q=80&ratio=&w=800&s=f8354e970271578c2a72fd3b8bb6387b
6 KB
2 KB
58%
https://brandfirm-assets.imgix.net/assets/logo/artipoppe-1-294-x-122-px.png?auto=compress%2Cformat&crop=&fit=clip&q=80&ratio=&w=500&s=58f4dc8000667b429808bc48f67c8da9
6 KB
3 KB
58%
https://brandfirm-assets.imgix.net/assets/img/Sophie-Mastello_2022-10-27-134922_akdy.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=571&q=80&w=800&s=0540891a6e856ea791cabda7b1544111
42 KB
18 KB
58%
https://brandfirm-assets.imgix.net/assets/img/JessyAtSea-Homepage-Banner-Winter.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=800&s=d01381ba2ee491b8b86b648f04a7c048
58 KB
24 KB
58%
https://brandfirm-assets.imgix.net/assets/img/Sales-1.jpg?auto=compress%2Cformat&crop=&fit=crop&fp-x=0.5&fp-y=0.5&h=333&q=80&w=500&s=30e42e98cd1a9b1c176fe794aa46ed63
20 KB
8 KB
58%
https://brandfirm-assets.imgix.net/assets/logo/Secrid-logo_2022-09-16-135342_jgnu.png?auto=compress%2Cformat&crop=&fit=clip&q=80&ratio=&w=500&s=b9e990562f977d3c8d9580ddb9fdf1cc
5 KB
2 KB
58%
https://brandfirm-assets.imgix.net/assets/logo/Merchado-294-x-122-px.png?auto=compress%2Cformat&crop=&fit=clip&q=80&ratio=&w=500&s=8673ebae29b8a11ac696b693f69db8e3
5 KB
2 KB
56%
https://brandfirm-assets.imgix.net/assets/img/PCI-Wouter_2023-08-03-093206_tury.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=571&q=80&w=800&s=cb27249f8a3a0407cf11d2b612cc4b94
73 KB
32 KB
55%
https://brandfirm-assets.imgix.net/assets/logo/Merchado-294-x-122-px.png?auto=compress%2Cformat&fit=clip&q=80&ratio=&w=800&s=d059515eeb1560a5923a41d6dfd9766b
7 KB
3 KB
55%
https://brandfirm-assets.imgix.net/assets/img/pramworld-blog-joolz-header.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=800&s=aa281d2ac3678b359fd1320fc1881a79
126 KB
57 KB
55%
https://brandfirm-assets.imgix.net/assets/logo/Badge-E100-2024-zwart-transparant-variant2.png?auto=compress%2Cformat&crop=&fit=clip&q=80&ratio=&w=500&s=366b898504746f3b93807faa67c8f6a2
11 KB
5 KB
54%
https://brandfirm-assets.imgix.net/assets/img/CSD-1.jpg?auto=compress%2Cformat&crop=&fit=crop&fp-x=0.5&fp-y=0.5&h=333&q=80&w=500&s=1f17e78fd150bdc9b514f8776a8ef2a7
28 KB
13 KB
54%
https://brandfirm-assets.imgix.net/assets/img/PCI-Wouter_2023-08-03-093206_tury.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=800&s=7d8a94160b2ae60c5d158af745de2262
59 KB
27 KB
54%
1 KB
973 bytes
20%
2 KB
1 KB
19%
9 KB
7 KB
19%
2 KB
1 KB
19%
2 KB
2 KB
18%
2 KB
2 KB
18%
950 bytes
797 bytes
16%
2 KB
2 KB
15%
2 KB
2 KB
15%
213 KB
180 KB
15%
