branditadvertising.com December 2, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.branditadvertising.com/wp-content/themes/brandit/assets/images/anton-landing-page-image.jpg
81 KB
18 KB
78%
14 KB
3 KB
78%
https://www.branditadvertising.com/wp-content/themes/brandit/assets/images/brand-it-advertising-building-tint.jpg
35 KB
10 KB
72%
https://www.branditadvertising.com/wp-content/uploads/2018/10/honda-coffeeconnection-featured-600x400.jpg
20 KB
7 KB
65%
103 KB
42 KB
59%
7 KB
3 KB
58%
50 KB
22 KB
57%
43 KB
20 KB
52%
2 KB
1 KB
51%
34 KB
17 KB
51%
2 KB
1 KB
51%
3 KB
2 KB
48%
60 KB
31 KB
48%
4 KB
2 KB
48%
3 KB
2 KB
48%
4 KB
2 KB
47%
6 KB
3 KB
47%
3 KB
2 KB
47%
2 KB
838 bytes
46%
9 KB
5 KB
46%
5 KB
3 KB
46%
6 KB
3 KB
45%
5 KB
3 KB
44%
840 bytes
519 bytes
38%
43 KB
27 KB
38%
51 KB
32 KB
36%
499 bytes
319 bytes
36%
566 bytes
364 bytes
36%
824 bytes
536 bytes
35%
549 bytes
359 bytes
35%
563 bytes
371 bytes
34%
https://www.branditadvertising.com/wp-content/uploads/2017/03/Digital-Marketing-Online-Advertising-Spokane-WA.png
696 bytes
464 bytes
33%
1 KB
855 bytes
33%
610 bytes
427 bytes
30%
35 KB
25 KB
28%
3 KB
2 KB
22%
10 KB
9 KB
17%
33 KB
28 KB
15%