calliewarren.com April 16, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 65% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
Start Your Free Trial
✓ 14-day free trial ✓ Free setup consultation ✓ Immediate, noticeable results
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/09cf1c_feaea383e559461aa521ce604d1a1c19~mv2.jpg/v1/fit/w_696,h_464,q_90,enc_avif,quality_auto/09cf1c_feaea383e559461aa521ce604d1a1c19~mv2.jpg
33 KB
9 KB
73%
https://static.wixstatic.com/media/09cf1c_6ded109bfb904956933d629caa0d1fda~mv2.jpg/v1/fit/w_696,h_464,q_90,enc_avif,quality_auto/09cf1c_6ded109bfb904956933d629caa0d1fda~mv2.jpg
62 KB
17 KB
73%
https://static.wixstatic.com/media/09cf1c_dde238b736f640f29f1b0a909b8977e6~mv2.jpg/v1/fit/w_696,h_464,q_90,enc_avif,quality_auto/09cf1c_dde238b736f640f29f1b0a909b8977e6~mv2.jpg
52 KB
14 KB
72%
https://static.wixstatic.com/media/09cf1c_0e0fc691d24041e790ffc51fcc0f7677~mv2.jpg/v1/fit/w_696,h_464,q_90,enc_avif,quality_auto/09cf1c_0e0fc691d24041e790ffc51fcc0f7677~mv2.jpg
42 KB
12 KB
71%
https://static.wixstatic.com/media/09cf1c_ed8c0d4390c244d1a090c9c28c02684f~mv2.jpg/v1/fit/w_696,h_464,q_90,enc_avif,quality_auto/09cf1c_ed8c0d4390c244d1a090c9c28c02684f~mv2.jpg
39 KB
11 KB
71%
https://static.wixstatic.com/media/09cf1c_d15750ee63944b49bbbd882fa7ee589f~mv2.jpg/v1/fit/w_696,h_464,q_90,enc_avif,quality_auto/09cf1c_d15750ee63944b49bbbd882fa7ee589f~mv2.jpg
34 KB
10 KB
70%
https://static.wixstatic.com/media/09cf1c_6b611b014b344be7b41bfdf1d41a64f4~mv2.jpg/v1/fit/w_696,h_464,q_90,enc_avif,quality_auto/09cf1c_6b611b014b344be7b41bfdf1d41a64f4~mv2.jpg
69 KB
23 KB
67%
https://static.wixstatic.com/media/09cf1c_1c08aabfaf8b469abd0713b0f9c08b81~mv2.jpg/v1/fit/w_698,h_464,q_90,enc_avif,quality_auto/09cf1c_1c08aabfaf8b469abd0713b0f9c08b81~mv2.jpg
90 KB
30 KB
66%
https://static.wixstatic.com/media/09cf1c_a2a0d49241b14016b9c71b147d576ec3~mv2.jpg/v1/fit/w_696,h_464,q_90,enc_avif,quality_auto/09cf1c_a2a0d49241b14016b9c71b147d576ec3~mv2.jpg
71 KB
24 KB
66%
https://static.wixstatic.com/media/09cf1c_b476e937746c40a1877a1b3c879e0a4b~mv2.jpg/v1/fit/w_696,h_464,q_90,enc_avif,quality_auto/09cf1c_b476e937746c40a1877a1b3c879e0a4b~mv2.jpg
69 KB
24 KB
65%
https://static.wixstatic.com/media/09cf1c_3696ab8f034b46b0bf5bed75162b44b0~mv2.jpg/v1/fit/w_697,h_464,q_90,enc_avif,quality_auto/09cf1c_3696ab8f034b46b0bf5bed75162b44b0~mv2.jpg
97 KB
36 KB
63%
https://static.wixstatic.com/media/09cf1c_fce89f37bb6043939d9d4e0fc8f05145~mv2.png/v1/fill/w_293,h_93,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/09cf1c_fce89f37bb6043939d9d4e0fc8f05145~mv2.png
10 KB
4 KB
62%
https://static.wixstatic.com/media/09cf1c_22b36e8ee5f045d6ae6d6ddea71c0c36~mv2.jpg/v1/fit/w_697,h_464,q_90,enc_avif,quality_auto/09cf1c_22b36e8ee5f045d6ae6d6ddea71c0c36~mv2.jpg
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59%
https://static.wixstatic.com/media/09cf1c_94cf26e81b4741d3a132dd55efcf930e~mv2.jpg/v1/crop/x_0,y_104,w_2048,h_2869/fill/w_394,h_552,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/ELP_0480-Edit.jpg
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59%
https://static.wixstatic.com/media/09cf1c_4e78e58359c747998dbe3fcf6be1f126~mv2.png/v1/crop/x_626,y_643,w_726,h_744/fill/w_336,h_344,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CW_B14.png
7 KB
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55%
https://static.wixstatic.com/media/09cf1c_5844045a96ec4d128bf9722495e6aec7~mv2.jpg/v1/fill/w_980,h_641,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/09cf1c_5844045a96ec4d128bf9722495e6aec7~mv2.jpg
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53%
https://static.wixstatic.com/media/09cf1c_d749c095eaf347ecb040f788a18e4b48~mv2.png/v1/crop/x_618,y_490,w_771,h_1012/fill/w_96,h_126,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CW_B13.png
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45%
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