carstennewmedia.com December 4, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
107 KB
5 KB
95%
https://www.carstennewmedia.com/themes/site_themes/default_site/images/clients/featured-reclaimed-customs.png
236 KB
51 KB
78%
7 KB
2 KB
71%
2 KB
576 bytes
63%
281 bytes
117 bytes
58%
https://www.carstennewmedia.com/themes/site_themes/default_site/images/clients/Paolucci-Communication-Arts.jpg
2 KB
777 bytes
55%
2 KB
1 KB
53%
2 KB
840 bytes
51%
https://www.carstennewmedia.com/themes/site_themes/default_site/images/clients/Lunchbucket-Creative.jpg
3 KB
2 KB
46%
396 bytes
213 bytes
46%
2 KB
1 KB
46%
2 KB
1 KB
45%
263 bytes
153 bytes
42%
565 bytes
355 bytes
37%
689 bytes
435 bytes
37%
2 KB
2 KB
36%
671 bytes
428 bytes
36%