http://www.certainmarketing.com

You could reduce your image weight by around: 724 KB (71%)

Analysis date: July 16, 2025

Assessment

Certain Marketing, a full-service marketing agency, could streamline its online presence with PicPerf. By optimizing the company's image-heavy website, PicPerf would enhance SEO, improve user experience, and support conversion rates.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://certainmarketing.com/wp-content/uploads/2016/02/main-home-i-pad-c-600x546.jpg
72 KB
39 KB
46%
https://certainmarketing.com/wp-content/uploads/2024/08/CM24_CMW3920.jpg
57 KB
37 KB
34%
https://certainmarketing.com/wp-content/uploads/2024/08/CM24_CMW4244.jpg
314 KB
41 KB
87%
https://certainmktg.wpengine.com/wp-content/uploads/2022/08/forever-1.png
43 KB
16 KB
62%
https://certainmktg.wpengine.com/wp-content/uploads/2022/08/ghlle-a.png
243 KB
42 KB
83%
https://certainmktg.wpengine.com/wp-content/uploads/2022/08/shiloh-a.png
25 KB
8 KB
69%
https://certainmktg.wpengine.com/wp-content/uploads/2022/08/scarbo-1.png
14 KB
7 KB
53%
https://certainmktg.wpengine.com/wp-content/uploads/2022/08/Southwest-1.png
42 KB
33 KB
21%
https://certainmktg.wpengine.com/wp-content/uploads/2022/08/fmp.png
42 KB
33 KB
20%
https://certainmarketing.com/wp-content/uploads/2022/10/hamburger.png
4 KB
1 KB
62%
https://node.edge-themes.com/wp-content/uploads/2016/02/call-to-actiona-bg-image-1.jpg?id=373
26 KB
2 KB
92%
https://certainmarketing.com/wp-content/uploads/2022/10/pexels-johannes-plenio-1103970-scaled.jpg?id=5654
89 KB
10 KB
89%
https://certainmarketing.com/wp-content/uploads/2024/09/Scarboroughs-logo_full-color-1.png
11 KB
5 KB
51%
https://certainmarketing.com/wp-content/uploads/2016/02/main-home-split-column-image-1-600x363.jpg
28 KB
12 KB
55%