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charcoal.marketing
April 13, 2026

Your site's images could be 73% (358 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 73% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

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Original Size
Optimized Size
Savings
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/0a1ea1e3-c5dc-468e-b0d6-3e15a949d1ba/FREE+Online+Analysis+%283000+x+2000+px%29.png?format=1000w
189 KB
4 KB
98%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/3140a53b-dc41-427e-bb9c-e1b44bc7df05/A7303835.jpg?format=100w
41 KB
2 KB
94%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/1711390417390-BM0BVUNVT87HJG8YP4XV/Screenshot+2024-03-25+at+3.13.33+PM.png?format=300w
12 KB
2 KB
83%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/1711390333431-SZAI5YQSU3KUSNRQ77FO/Screenshot+2024-03-25+at+3.11.36+PM.png?format=300w
18 KB
3 KB
82%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/1700516541529-GRNV3K3OQ4DOFNAJQMVG/Screenshot+2023-11-20+at+5.42.18+PM.png?format=300w
14 KB
3 KB
76%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/1700516573729-ETS6RSIAO3OCVL35AAVW/Amazon-Ads-Verified-Partner-Logo.png?format=300w
19 KB
7 KB
65%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/1700516398910-40686907ZKRYNHTV1X07/BES-featured-image-1.jpg?format=300w
7 KB
3 KB
64%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/1700514622688-Y3SONFU6SYQPBTEL5H6Z/image-asset.jpeg?format=1000w
30 KB
13 KB
57%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/1700514783511-3A2GT5VWZ59JW6GVBA4N/image-asset.jpeg?format=1000w
30 KB
13 KB
57%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/a09e6555-a4ab-442f-8b3e-902be5c651b6/FREE+Online+Analysis+%283000+x+2000+px%29.jpg?format=1000w
10 KB
5 KB
49%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/f98b0770-0205-4ce0-ad0b-a680caa26f38/2025+Charcoal+Logo+-+white+text.png?format=1500w
48 KB
27 KB
43%
https://assets.squarespace.com/universal/images-v6/damask/play-button.png
1 KB
704 bytes
42%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/1700516463820-56515OC3YI4ZDT7WOLRK/Squarespace-Circle-Member.png?format=300w
11 KB
7 KB
37%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/1700516424923-I93OMZEH7N33K7QPXWA6/Meta_Business_Partners_two_line_lockup_positive_primary_RGB.png?format=300w
13 KB
9 KB
34%
https://images.squarespace-cdn.com/content/v1/655b87dc6874ff72004419c7/a830d7e6-3ae0-4173-bc37-0872a29ca60f/FREE+Online+Analysis+%281%29.png?format=500w
44 KB
32 KB
28%

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