cohnmarketing.com April 4, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
322 KB
28 KB
91%
https://cohnmarketing.com/wp-content/uploads/2021/07/Panorama_Orthopedic_Zadie_Johnson_0597_Edit_Billboard_Final_Centered_TeamYOU-2400x1143.jpg
61 KB
13 KB
79%
236 KB
50 KB
79%
384 KB
94 KB
75%
695 KB
176 KB
75%
619 KB
182 KB
71%
3 KB
2 KB
24%
4 KB
3 KB
18%
20 KB
17 KB
16%