conversionmarketing.org March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
398 KB
14 KB
96%
272 KB
32 KB
88%
50 KB
12 KB
75%
https://conversionmarketing.org/wp-content/uploads/2018/05/Sales-Cycle-Conversion-Marketing-Header.jpg
69 KB
20 KB
71%
644 bytes
201 bytes
69%
664 bytes
214 bytes
68%
668 bytes
221 bytes
67%
49 KB
19 KB
62%
766 bytes
304 bytes
60%
42 KB
25 KB
41%
2 KB
1 KB
40%
8 KB
6 KB
25%
21 KB
16 KB
20%
2 KB
2 KB
17%