creativeinstinct.biz January 30, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 46% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/3006fa_75d7e3e4bcdc472d8f7e5ab899dad922~mv2.png/v1/fill/w_16,h_98,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/seals_wixpartner-google5star.png
716 bytes
184 bytes
74%
https://static.parastorage.com/services/santa/1.13152.0/node_modules/@wix/santa-galleries/target/Collage/css/arrow-left.png
326 bytes
92 bytes
72%
https://static.parastorage.com/services/santa/1.13152.0/node_modules/@wix/santa-galleries/target/Collage/css/arrow-right.png
327 bytes
94 bytes
71%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
691 bytes
262 bytes
62%
https://static.wixstatic.com/media/3006fa_ba7f0dc5b69e4b22b52e50bd3a96d35a~mv2.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3006fa_ba7f0dc5b69e4b22b52e50bd3a96d35a~mv2.png
814 bytes
373 bytes
54%
https://static.wixstatic.com/media/3006fa_1c101f6a7d184800b9a2eb09a660ca65~mv2.png/v1/fill/w_261,h_327,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/hand-holding-card.png
10 KB
5 KB
53%
https://static.wixstatic.com/media/3006fa_d0cab4988ea44a6a913ae7429c17b9ec~mv2.jpg/v1/fill/w_78,h_78,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/3006fa_d0cab4988ea44a6a913ae7429c17b9ec~mv2.jpg
1 KB
537 bytes
51%
https://static.wixstatic.com/media/3006fa_d0cab4988ea44a6a913ae7429c17b9ec~mv2.jpg/v1/fill/w_310,h_932,al_b,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3006fa_d0cab4988ea44a6a913ae7429c17b9ec~mv2.jpg
56 KB
27 KB
51%
https://static.wixstatic.com/media/3006fa_1687b4abb2aa4216ab6d2b2f0ec0b9e9~mv2.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3006fa_1687b4abb2aa4216ab6d2b2f0ec0b9e9~mv2.jpg
38 KB
19 KB
51%
https://static.wixstatic.com/media/3006fa_db2cbbd653fb4774a052b18364f34321~mv2.png/v1/fill/w_250,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CI-Logo_horiz_white_text-only.png
6 KB
3 KB
50%
https://static.wixstatic.com/media/3006fa_51ea5ff260724a6fa3a58ad35cd232df~mv2.jpg/v1/fill/w_326,h_244,al_c,q_80,usm_0.66_1.00_0.01/3006fa_51ea5ff260724a6fa3a58ad35cd232df~mv2.jpg
18 KB
9 KB
50%
https://static.wixstatic.com/media/3006fa_6d1c0891117d46c1ac5573323bcb78c0~mv2.png/v1/fill/w_165,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_LinkedIn.png
3 KB
1 KB
50%
https://static.wixstatic.com/media/3006fa_639b08bf1cfe40eabd7edeea846e072e~mv2.png/v1/fill/w_110,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_Canva.png
3 KB
1 KB
49%
https://static.wixstatic.com/media/11062b_8aa90260b89f4ae98bf89e15161e5832f000.jpg/v1/fill/w_980,h_913,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/11062b_8aa90260b89f4ae98bf89e15161e5832f000.jpg
24 KB
12 KB
49%
https://static.wixstatic.com/media/3006fa_395e3810920a48fc9127441edd05d774~mv2.jpg/v1/fill/w_980,h_1410,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3006fa_395e3810920a48fc9127441edd05d774~mv2.jpg
25 KB
13 KB
49%
https://static.wixstatic.com/media/3006fa_ae8cca1da4c14fd3a8dee3e66396356a~mv2.jpg/v1/fill/w_310,h_932,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3006fa_ae8cca1da4c14fd3a8dee3e66396356a~mv2.jpg
59 KB
30 KB
49%
https://static.wixstatic.com/media/3006fa_4bbe380aaf484a7ca1d5cf31adc0f560~mv2.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3006fa_4bbe380aaf484a7ca1d5cf31adc0f560~mv2.png
783 bytes
404 bytes
48%
https://static.wixstatic.com/media/3006fa_35e3cf9d8ed14f06b190ec4707005467~mv2.png/v1/fill/w_225,h_67,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_adobe.png
5 KB
3 KB
48%
https://static.wixstatic.com/media/3006fa_841a90d9b40442d1bcda6e3f40498bb9~mv2.png/v1/fill/w_116,h_43,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform-icon_wix.png
2 KB
1 KB
48%
https://static.wixstatic.com/media/3006fa_b3a81200f9c24d4abf31f590683c744c~mv2.png/v1/fill/w_145,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_Google.png
3 KB
2 KB
48%
https://static.wixstatic.com/media/3006fa_5e6a2b58b4764718a57d2faa53df7158~mv2.jpeg/v1/crop/x_0,y_17,w_108,h_108/fill/w_60,h_60,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/headshot_Carter-Tucker.jpeg
2 KB
818 bytes
47%
https://static.wixstatic.com/media/3006fa_1d27c9b847004c05a71aa381cd00e232~mv2.jpg/v1/fill/w_981,h_402,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/brands-we-have-worked-with.jpg
53 KB
28 KB
47%
https://static.wixstatic.com/media/3006fa_395e3810920a48fc9127441edd05d774~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/3006fa_395e3810920a48fc9127441edd05d774~mv2.jpg
1 KB
542 bytes
47%
https://static.wixstatic.com/media/3006fa_e2a0425abc3640e8b5f88475a46b426e~mv2.png/v1/fill/w_165,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_Microsoft.png
3 KB
2 KB
47%
https://static.wixstatic.com/media/3006fa_b34bee8e56494a8eb8971ced447eff06~mv2.png/v1/fill/w_132,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_YouTube.png
3 KB
1 KB
47%
https://static.wixstatic.com/media/7528824071724d12a3e6c31eee0b40d4.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7528824071724d12a3e6c31eee0b40d4.png
824 bytes
440 bytes
46%
https://static.wixstatic.com/media/3006fa_ec908e8116c64f598eb3bfe89194feab~mv2.jpg/v1/fill/w_867,h_825,al_c,q_85,enc_avif,quality_auto/3006fa_ec908e8116c64f598eb3bfe89194feab~mv2.jpg
178 KB
95 KB
46%
https://static.wixstatic.com/media/3006fa_13388e94488645dca515b173b0742db6~mv2.jpg/v1/fill/w_78,h_58,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/3006fa_13388e94488645dca515b173b0742db6~mv2.jpg
1 KB
614 bytes
46%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_28,h_28,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
879 bytes
476 bytes
46%
https://static.wixstatic.com/media/3006fa_012da4b452ad4e02905f9f31672f68c9~mv2.png/v1/fill/w_115,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_intuit.png
2 KB
1 KB
45%
https://static.wixstatic.com/media/3006fa_4a3dbbd5a7b048ceb82590cf509b10de~mv2.jpg/v1/fill/w_326,h_244,al_c,q_80,usm_0.66_1.00_0.01/3006fa_4a3dbbd5a7b048ceb82590cf509b10de~mv2.jpg
24 KB
13 KB
45%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
819 bytes
447 bytes
45%
https://static.wixstatic.com/media/11062b_8aa90260b89f4ae98bf89e15161e5832f000.jpg/v1/fill/w_162,h_91,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_8aa90260b89f4ae98bf89e15161e5832f000.jpg
2 KB
1 KB
44%
https://static.wixstatic.com/media/3006fa_13388e94488645dca515b173b0742db6~mv2.jpg/v1/fill/w_225,h_675,al_b,q_80,enc_avif,quality_auto/3006fa_13388e94488645dca515b173b0742db6~mv2.jpg
41 KB
23 KB
44%
https://static.wixstatic.com/media/3006fa_3c467654749b4f20a4ff30d0d7d56bfc~mv2.png/v1/fill/w_171,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_Facebook.png
3 KB
2 KB
43%
https://static.wixstatic.com/media/3006fa_1687b4abb2aa4216ab6d2b2f0ec0b9e9~mv2.jpg/v1/fill/w_147,h_65,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/3006fa_1687b4abb2aa4216ab6d2b2f0ec0b9e9~mv2.jpg
1 KB
733 bytes
43%
https://static.wixstatic.com/media/7528824071724d12a3e6c31eee0b40d4.png/v1/fill/w_28,h_28,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7528824071724d12a3e6c31eee0b40d4.png
881 bytes
498 bytes
43%
https://static.wixstatic.com/media/3006fa_43e3a26370624d23a4d05a76922d9c3b~mv2.jpg/v1/crop/x_0,y_3,w_155,h_155/fill/w_60,h_60,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/headshot_Sheri-Storie_edited_edited.jpg
2 KB
1 KB
43%
https://static.wixstatic.com/media/3006fa_e58578e337cb4ccfa7e0dcd13861527a~mv2.png/v1/fill/w_152,h_56,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_Dropbox.png
2 KB
1 KB
42%
https://static.wixstatic.com/media/3006fa_841f6d7a824e40338d0bf0e86b77f0ed~mv2.png/v1/fill/w_158,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_Instagram.png
3 KB
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42%
https://static.wixstatic.com/media/3006fa_6a56b2a12f9d41cdb9ff30801684007a~mv2.png/v1/fill/w_160,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform-icon_apple.png
1 KB
798 bytes
42%
https://static.wixstatic.com/media/3006fa_ba7f0dc5b69e4b22b52e50bd3a96d35a~mv2.png/v1/fill/w_28,h_28,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3006fa_ba7f0dc5b69e4b22b52e50bd3a96d35a~mv2.png
954 bytes
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41%
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3 KB
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41%
https://static.wixstatic.com/media/3006fa_75d7e3e4bcdc472d8f7e5ab899dad922~mv2.png/v1/fill/w_330,h_73,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/seals_wixpartner-google5star.png
15 KB
9 KB
41%
https://static.wixstatic.com/media/3006fa_ae8cca1da4c14fd3a8dee3e66396356a~mv2.jpg/v1/fill/w_78,h_94,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/3006fa_ae8cca1da4c14fd3a8dee3e66396356a~mv2.jpg
2 KB
976 bytes
41%
https://static.wixstatic.com/media/3006fa_816180e0fc34408fab77820e4731fcd2~mv2.jpg/v1/crop/x_0,y_6,w_192,h_192/fill/w_60,h_60,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/headshot_Debby-Haddock_edited.jpg
2 KB
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41%
https://static.wixstatic.com/media/3006fa_c97af78b49834c80a4e27174f7576071~mv2.jpg/v1/fill/w_326,h_244,al_c,q_80,usm_0.66_1.00_0.01/3006fa_c97af78b49834c80a4e27174f7576071~mv2.jpg
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40%
https://static.wixstatic.com/media/3006fa_70f2856c04af4dc18815a91920317258~mv2.png/v1/fill/w_67,h_20,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/platform_adobe-photoshop-illustrator-indesign.png
1 KB
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39%
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1 KB
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37%
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37%
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