cumulusmedia.com
December 14, 2025

You could reduce your image size by 50% (181 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://www.cumulusmedia.com/wp-content/uploads/2019/05/Listen_Homepage.jpg
70 KB
20 KB
70%
https://www.cumulusmedia.com/wp-content/themes/cumulus_wordpress_theme/assets/prod/images/bg-video_hero-small.png
123 KB
64 KB
48%
https://www.cumulusmedia.com/wp-content/themes/cumulus_wordpress_theme/assets/prod/images/menu-crowd.jpg
157 KB
86 KB
45%
https://www.cumulusmedia.com/wp-content/uploads/2025/09/WSM-FM-White.svg
2 KB
2 KB
18%
https://www.cumulusmedia.com/wp-content/themes/cumulus_wordpress_theme/assets/prod/images/cumulus-logo-blue-full.svg
4 KB
3 KB
15%
https://www.cumulusmedia.com/wp-content/themes/cumulus_wordpress_theme/assets/prod/images/cumulus-logo-white-full.svg
5 KB
4 KB
15%