cumulusmedia.com December 14, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
Try PicPerf for Free
...it takes just a few minutes to set up & start seeing the gains!
Original Size
Optimized Size
Savings
70 KB
20 KB
70%
https://www.cumulusmedia.com/wp-content/themes/cumulus_wordpress_theme/assets/prod/images/bg-video_hero-small.png
123 KB
64 KB
48%
https://www.cumulusmedia.com/wp-content/themes/cumulus_wordpress_theme/assets/prod/images/menu-crowd.jpg
157 KB
86 KB
45%
2 KB
2 KB
18%
https://www.cumulusmedia.com/wp-content/themes/cumulus_wordpress_theme/assets/prod/images/cumulus-logo-blue-full.svg
4 KB
3 KB
15%
https://www.cumulusmedia.com/wp-content/themes/cumulus_wordpress_theme/assets/prod/images/cumulus-logo-white-full.svg
5 KB
4 KB
15%