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dear-la.com
April 16, 2026

Your site's images could be 41% (185 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 41% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

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Original Size
Optimized Size
Savings
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/1774058533948-KATRM7OOEQTIXMX3A50V/10.jpg?format=300w
29 KB
9 KB
69%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/1774060330335-PNLB3ZFI78HEQEPY5ONT/14.jpg?format=300w
34 KB
13 KB
62%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/1702508192358-O5GSME5IYM1L1X6C6FKT/58.jpg?format=500w
68 KB
37 KB
46%
https://assets.squarespace.com/universal/images-v6/damask/play-button.png
1 KB
704 bytes
42%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/7dab6937-6e77-4778-9b8f-4f2cbf3a621b/202501_DearLA_rgb_Logo_Vert_White.png?format=1500w
56 KB
33 KB
42%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/5346ca88-9617-42cd-930f-efd6884add6e/4755Lincoln.jpg?format=1000w
94 KB
55 KB
41%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/7c2f7a52-5ca1-4dbf-8512-9562281abe56/Oneonta+51.jpg?format=500w
47 KB
32 KB
31%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/1774143526592-766NOXWZ60NYK5TXAG25/image-asset.jpeg?format=300w
11 KB
7 KB
30%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/1771564721798-DJSL0W3UL3IM0VTWUYV9/image-asset.jpeg?format=300w
20 KB
14 KB
29%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/1775866150073-W4AKP9ECOOGE4O16IV4E/image-asset.jpeg?format=300w
39 KB
28 KB
28%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/1772825403528-1SVXAHNLEUF7JDLCQFVB/image-asset.jpeg?format=300w
27 KB
20 KB
28%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/1774018585218-1ZXKZT9I6TNAFVYSNT01/image-asset.jpeg?format=300w
12 KB
8 KB
28%
https://images.squarespace-cdn.com/content/v1/657a369f59627a35b3d34cfe/1776139358739-AANXTVARJWYQ82SCTRJL/image-asset.jpeg?format=300w
13 KB
10 KB
27%

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