deptofmarketing.com July 18, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.deptofmarketing.com/wp-content/uploads/2022/11/DofM-Animated-Logo_Block-5-on-home-page.gif
1,534 KB
4 KB
100%
136 KB
15 KB
89%
13 KB
3 KB
81%
28 KB
6 KB
78%
18 KB
4 KB
77%
26 KB
6 KB
76%
57 KB
15 KB
73%
https://www.deptofmarketing.com/wp-content/uploads/2022/02/facebook-certified-digital-marketing-associate-1.png
29 KB
8 KB
71%
9 KB
3 KB
68%
12 KB
5 KB
63%
9 KB
4 KB
58%
21 KB
9 KB
58%
13 KB
6 KB
57%
88 KB
39 KB
55%
7 KB
3 KB
53%
9 KB
4 KB
53%
9 KB
5 KB
52%
172 KB
89 KB
48%
47 KB
25 KB
46%
6 KB
3 KB
42%
2 KB
1 KB
40%
https://www.deptofmarketing.com/wp-content/uploads/2022/11/DofM-Office_Common-Desk-edited-480x376.jpg
38 KB
24 KB
36%
41 KB
29 KB
29%
43 KB
31 KB
28%
45 KB
33 KB
26%
14 KB
11 KB
21%