digitalmarketingalive.com January 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://cdn.prod.website-files.com/685d89b08359ac7298a574fe/6868ff8303757782e08fb927_Copy%20of%20DMA%20WEBSITE%20OVERHAUL%20COMPLETE%20(11).avif
67 KB
27 KB
59%
https://cdn.prod.website-files.com/685d89b08359ac7298a574fe/685e3e98ff5fe4da04a3d29d_DMA%20LOGO%20-%20Cropped.avif
23 KB
19 KB
20%