digitalsprout.com January 28, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
43 KB
3 KB
92%
https://digitalsprout.com/wp-content/uploads/2026/01/ai-powered-paid-advertising-roi-strategies.webp
58 KB
22 KB
62%
76 KB
38 KB
50%
596 bytes
321 bytes
46%
40 KB
23 KB
44%
https://digitalsprout.com/wp-content/uploads/2025/11/mastering-generative-engine-optimization-geo-768x512.webp
32 KB
23 KB
30%
https://digitalsprout.com/wp-content/uploads/2026/01/ai-powered-paid-advertising-roi-strategies-768x512.webp
27 KB
19 KB
29%
41 KB
30 KB
28%
25 KB
19 KB
26%
26 KB
20 KB
21%
26 KB
21 KB
19%
12 KB
10 KB
17%
2 KB
1 KB
17%
18 KB
15 KB
17%
30 KB
25 KB
17%
31 KB
26 KB
17%
18 KB
15 KB
16%
36 KB
30 KB
16%
28 KB
23 KB
16%
https://digitalsprout.com/wp-content/uploads/2020/11/Digital-Sprout-Annapolis-Website-Design-7-768x512.png
43 KB
36 KB
16%
https://digitalsprout.com/wp-content/uploads/2020/05/Digital-Sprout-Annapolis-Website-Design-3-768x512.png
25 KB
22 KB
16%
21 KB
18 KB
15%
32 KB
27 KB
15%
https://digitalsprout.com/wp-content/uploads/2020/11/Digital-Sprout-Annapolis-Website-Design-6-768x512.png
35 KB
30 KB
15%
https://digitalsprout.com/wp-content/uploads/2020/11/Digital-Sprout-Annapolis-Website-Design-768x512.png
39 KB
33 KB
15%