directwest.com
April 13, 2026

You could reduce your image size by 61% (254 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://directwest.com/wp-content/uploads/apple-store-button-1-1-1-300x100.png
19 KB
4 KB
81%
https://directwest.com/wp-content/uploads/google-play-button-1-1-1-300x89.png
16 KB
3 KB
80%
https://www.directwest.com/wp-content/uploads/PAHC_Customer-Image.jpg
215 KB
57 KB
73%
https://directwest.com/wp-content/uploads/193862070_l-980x551.jpg
91 KB
49 KB
46%
https://directwest.com/wp-content/uploads/193862070_l-480x270.jpg
30 KB
18 KB
39%
https://directwest.com/wp-content/uploads/feature-image-OK-Tire-480x305.jpg
28 KB
17 KB
39%
https://directwest.com/wp-content/uploads/L_directwest_WHT.svg
5 KB
4 KB
20%
https://directwest.com/wp-content/uploads/L_directwest_WHT-1.svg
5 KB
4 KB
20%
https://directwest.com/wp-content/uploads/megaphone-1.svg
3 KB
3 KB
16%
https://directwest.com/wp-includes/images/productTiles/billboard-bg.svg
366 bytes
309 bytes
15%
https://directwest.com/wp-includes/images/productTiles/search-bg.svg
550 bytes
466 bytes
15%
https://directwest.com/wp-includes/images/productTiles/deals-bg.svg
2 KB
1 KB
15%