easternstandard.com December 8, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.easternstandard.com/wp-content/webp-express/webp-images/uploads/2025/10/Hero-From-Strategy-to-Execution-%E2%80%94-Jim-WP-Engine-Talk-aspect-ratio-342-342-445x445.png.webp
13 KB
6 KB
53%
https://www.easternstandard.com/wp-content/webp-express/webp-images/uploads/2023/11/agencyspotter2023.png.webp
5 KB
3 KB
46%
101 KB
57 KB
44%
182 KB
132 KB
28%
85 KB
64 KB
25%
3 KB
3 KB
22%
https://www.easternstandard.com/wp-content/webp-express/webp-images/uploads/2025/10/Hero-The-Top-Higher-Ed-Digital-Content-Marketing-Trends-of-2025-aspect-ratio-342-342-445x445.jpg.webp
9 KB
7 KB
21%
https://www.easternstandard.com/wp-content/webp-express/webp-images/uploads/2025/11/Hero-Your-10-Point-WordPress-Website-Security-Checklist-aspect-ratio-342-342-445x445.jpg.webp
6 KB
5 KB
20%
14 KB
12 KB
18%
6 KB
5 KB
17%
9 KB
7 KB
15%
2 KB
2 KB
15%
2 KB
2 KB
15%
5 KB
5 KB
15%
1 KB
1 KB
15%
6 KB
5 KB
15%
8 KB
6 KB
15%
8 KB
7 KB
15%
8 KB
7 KB
15%
10 KB
8 KB
15%
10 KB
9 KB
15%
12 KB
10 KB
15%
31 KB
26 KB
15%
33 KB
28 KB
15%
51 KB
43 KB
15%