eastlansingmedia.com January 28, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://lirp.cdn-website.com/md/dmtmpl/288bbca8-be63-4c1a-89f4-ffdc0b3b1ba3/dms3rep/multi/opt/home_gradient_bg_hero_image-1920w.png
9 KB
4 KB
57%
https://lirp.cdn-website.com/md/dmtmpl/288bbca8-be63-4c1a-89f4-ffdc0b3b1ba3/dms3rep/multi/opt/Vertical_purple_line-237h.png
446 bytes
201 bytes
55%
https://irp-cdn.multiscreensite.com/md/dmtmpl/288bbca8-be63-4c1a-89f4-ffdc0b3b1ba3/dms3rep/multi/wide+line.svg
635 bytes
308 bytes
51%
https://lirp.cdn-website.com/md/dmtmpl/288bbca8-be63-4c1a-89f4-ffdc0b3b1ba3/dms3rep/multi/opt/circle+right+below+hero-1920w.png
22 KB
12 KB
47%
https://lirp.cdn-website.com/md/dmtmpl/288bbca8-be63-4c1a-89f4-ffdc0b3b1ba3/dms3rep/multi/opt/homepage+left+img-1920w.png
16 KB
13 KB
17%
83 KB
70 KB
16%