eastlansingmedia.com
January 28, 2026

Your site's images could be 24% (32 KB) smaller. That's seconds of extra load time your visitors are waiting on.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Slow images are costing you visitors and revenue.

Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 24% smaller — that's a meaningful speed gain ready for the taking.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."

Eric Barnes / Laravel News

"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"

Jason Beggs / Design to Tailwind

✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
https://lirp.cdn-website.com/md/dmtmpl/288bbca8-be63-4c1a-89f4-ffdc0b3b1ba3/dms3rep/multi/opt/home_gradient_bg_hero_image-1920w.png
9 KB
4 KB
57%
https://lirp.cdn-website.com/md/dmtmpl/288bbca8-be63-4c1a-89f4-ffdc0b3b1ba3/dms3rep/multi/opt/Vertical_purple_line-237h.png
446 bytes
201 bytes
55%
https://irp-cdn.multiscreensite.com/md/dmtmpl/288bbca8-be63-4c1a-89f4-ffdc0b3b1ba3/dms3rep/multi/wide+line.svg
635 bytes
308 bytes
51%
https://lirp.cdn-website.com/md/dmtmpl/288bbca8-be63-4c1a-89f4-ffdc0b3b1ba3/dms3rep/multi/opt/circle+right+below+hero-1920w.png
22 KB
12 KB
47%
https://lirp.cdn-website.com/md/dmtmpl/288bbca8-be63-4c1a-89f4-ffdc0b3b1ba3/dms3rep/multi/opt/homepage+left+img-1920w.png
16 KB
13 KB
17%
https://lirp.cdn-website.com/dd457937/dms3rep/multi/opt/East+Lansing+Marketing+5-1920w.png
83 KB
70 KB
16%

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