easton.design December 7, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://s3-media3.fl.yelpcdn.com/assets/srv0/yelp_styleguide/bf5ff8a79310/assets/img/default_avatars/user_medium_square.png
1 KB
328 bytes
76%
193 KB
63 KB
67%
5 KB
2 KB
62%
42 KB
17 KB
60%
7 KB
3 KB
56%
9 KB
4 KB
55%
8 KB
4 KB
54%
7 KB
3 KB
53%
6 KB
3 KB
52%
9 KB
4 KB
52%
15 KB
8 KB
49%
2 KB
1 KB
46%
15 KB
8 KB
46%
114 KB
65 KB
43%
8 KB
5 KB
43%
2 KB
1 KB
40%
4 KB
2 KB
39%
9 KB
6 KB
37%
https://easton.design/wp-content/plugins/google-reviews-business/static/img/powered_by_google_on_white.png
2 KB
1 KB
32%
86 KB
58 KB
32%
63 KB
43 KB
32%
9 KB
6 KB
30%