endinmind.com December 4, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/56b215_e5b4eb2f24984fbb95b6a2ff18b348ca~mv2.png/v1/fill/w_49,h_14,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/56b215_e5b4eb2f24984fbb95b6a2ff18b348ca~mv2.png
518 bytes
77 bytes
85%
https://static.wixstatic.com/media/56b215_4c7db7219fef4f78a9e359fea254c825~mv2.png/v1/fill/w_49,h_16,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/56b215_4c7db7219fef4f78a9e359fea254c825~mv2.png
554 bytes
94 bytes
83%
https://static.wixstatic.com/media/56b215_e5b4eb2f24984fbb95b6a2ff18b348ca~mv2.png/v1/fill/w_980,h_472,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/56b215_e5b4eb2f24984fbb95b6a2ff18b348ca~mv2.png
18 KB
6 KB
69%
https://static.wixstatic.com/media/56b215_51ba6704ea024f30a75366d32802c2c7~mv2.png/v1/fill/w_39,h_4,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/56b215_51ba6704ea024f30a75366d32802c2c7~mv2.png
528 bytes
173 bytes
67%
https://static.wixstatic.com/media/56b215_6d34aa326e37484db682e1ff8be91864~mv2.jpg/v1/fill/w_141,h_107,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/56b215_6d34aa326e37484db682e1ff8be91864~mv2.jpg
625 bytes
223 bytes
64%
https://static.wixstatic.com/media/56b215_568efb6ecbce43579d963a7e8e3a996d~mv2.png/v1/fill/w_48,h_5,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/56b215_568efb6ecbce43579d963a7e8e3a996d~mv2.png
533 bytes
194 bytes
64%
https://static.wixstatic.com/media/56b215_14c3aa95aab445559de83aa2381a8849~mv2.png/v1/crop/x_0,y_0,w_963,h_426/fill/w_424,h_186,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/NEW_white_arch.png
6 KB
2 KB
58%
https://static.wixstatic.com/media/56b215_3e62222ae3c44e4386b87e5f6b1319ea~mv2.jpg/v1/fit/w_208,h_208,q_90,enc_avif,quality_auto/56b215_3e62222ae3c44e4386b87e5f6b1319ea~mv2.jpg
4 KB
2 KB
55%
https://static.wixstatic.com/media/56b215_4c7db7219fef4f78a9e359fea254c825~mv2.png/v1/fill/w_848,h_806,al_c,q_90,enc_avif,quality_auto/56b215_4c7db7219fef4f78a9e359fea254c825~mv2.png
6 KB
3 KB
55%
https://static.wixstatic.com/media/56b215_a0f59e8f5a0c43f8a98032650ee7544b~mv2.jpg/v1/fit/w_208,h_208,q_90,enc_avif,quality_auto/56b215_a0f59e8f5a0c43f8a98032650ee7544b~mv2.jpg
2 KB
897 bytes
54%
https://static.wixstatic.com/media/56b215_67bddcfa3f4e4d199b9f190248f5490b~mv2.jpg/v1/fit/w_208,h_208,q_90,enc_avif,quality_auto/56b215_67bddcfa3f4e4d199b9f190248f5490b~mv2.jpg
2 KB
1 KB
54%
https://static.wixstatic.com/media/56b215_cfde7a4d43794893b6faf119d0a542f8~mv2.jpg/v1/fit/w_208,h_208,q_90,enc_avif,quality_auto/56b215_cfde7a4d43794893b6faf119d0a542f8~mv2.jpg
3 KB
2 KB
52%
https://static.wixstatic.com/media/11062b_81cefb1bd2e2490d892a1cad5cc1cd8a~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_81cefb1bd2e2490d892a1cad5cc1cd8a~mv2.png
797 bytes
389 bytes
51%
https://static.wixstatic.com/media/56b215_6d34aa326e37484db682e1ff8be91864~mv2.jpg/v1/fill/w_980,h_711,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/56b215_6d34aa326e37484db682e1ff8be91864~mv2.jpg
2 KB
976 bytes
51%
https://static.wixstatic.com/media/56b215_c891445a81d844a0a6f320656745c0f7~mv2.png/v1/fill/w_258,h_292,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Med_Center.png
17 KB
9 KB
50%
https://static.wixstatic.com/media/56b215_568efb6ecbce43579d963a7e8e3a996d~mv2.png/v1/fill/w_980,h_96,al_b,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/56b215_568efb6ecbce43579d963a7e8e3a996d~mv2.png
3 KB
1 KB
50%
https://static.wixstatic.com/media/56b215_0dd12539c6d74649beaf9cfb551b8355~mv2.jpg/v1/fit/w_208,h_208,q_90,enc_avif,quality_auto/56b215_0dd12539c6d74649beaf9cfb551b8355~mv2.jpg
3 KB
2 KB
49%
https://static.wixstatic.com/media/56b215_51ba6704ea024f30a75366d32802c2c7~mv2.png/v1/fill/w_980,h_77,al_t,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/56b215_51ba6704ea024f30a75366d32802c2c7~mv2.png
3 KB
2 KB
48%
https://static.wixstatic.com/media/56b215_a336b2df415b4e7385fc599a30a06ac1~mv2.png/v1/crop/x_0,y_0,w_1334,h_783/fill/w_148,h_87,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/article_3_1_yellow.png
5 KB
3 KB
48%
https://static.wixstatic.com/media/56b215_2f57a786274447ff924f8ae7ccb63ebd~mv2.jpg/v1/fit/w_208,h_208,q_90,enc_avif,quality_auto/56b215_2f57a786274447ff924f8ae7ccb63ebd~mv2.jpg
3 KB
1 KB
47%
https://static.wixstatic.com/media/56b215_3ca0d6fb13914e85a05c2b4c953b5741~mv2.png/v1/fill/w_276,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EIM_LOGO_v2.png
8 KB
4 KB
47%
https://static.wixstatic.com/media/56b215_40f5846731bc48248454554d75e6b947~mv2.jpg/v1/fit/w_208,h_208,q_90,enc_avif,quality_auto/56b215_40f5846731bc48248454554d75e6b947~mv2.jpg
3 KB
2 KB
46%
https://static.wixstatic.com/media/56b215_289c334fc1324781b7ff7e93b4b0e595~mv2.jpg/v1/fit/w_208,h_208,q_90,enc_avif,quality_auto/56b215_289c334fc1324781b7ff7e93b4b0e595~mv2.jpg
5 KB
3 KB
46%
https://static.wixstatic.com/media/56b215_5ea44bd323b1479db10ea052546f76f0~mv2.jpg/v1/fit/w_208,h_208,q_90,enc_avif,quality_auto/56b215_5ea44bd323b1479db10ea052546f76f0~mv2.jpg
4 KB
3 KB
44%
https://static.wixstatic.com/media/56b215_36a8cceac12b461bb08280795856a274~mv2.png/v1/fill/w_57,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EIM_Service_Icon_4_Yellow_2x.png
2 KB
1 KB
42%
https://static.wixstatic.com/media/56b215_ba33750cb13849719383fcaaf5d0f4b1~mv2.png/v1/fill/w_67,h_45,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/56b215_ba33750cb13849719383fcaaf5d0f4b1~mv2.png
2 KB
1 KB
42%
https://static.wixstatic.com/media/56b215_0cab77beab5a40af877e566484c99f36~mv2.png/v1/fill/w_57,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EIM_Service_Icon_6_Yellow_2x.png
3 KB
2 KB
42%
https://static.wixstatic.com/media/56b215_ba33750cb13849719383fcaaf5d0f4b1~mv2.png/v1/fill/w_75,h_51,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/56b215_ba33750cb13849719383fcaaf5d0f4b1~mv2.png
2 KB
1 KB
42%
https://static.wixstatic.com/media/56b215_3e2ebb567be6468ab523ccf92456e944~mv2.png/v1/fill/w_54,h_38,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EIM_email_Yellow.png
2 KB
951 bytes
39%
https://static.wixstatic.com/media/56b215_34b45f4b335b4f3a8b0c93e3431003e2~mv2.png/v1/fill/w_138,h_135,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/56b215_34b45f4b335b4f3a8b0c93e3431003e2~mv2.png
12 KB
7 KB
38%
https://static.wixstatic.com/media/56b215_ee0f8dcec09f4b468290af501d4145c6~mv2.png/v1/crop/x_0,y_0,w_784,h_1065/fill/w_105,h_143,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EIM_Article_ART_1_2x_yellow.png
7 KB
4 KB
37%
https://static.wixstatic.com/media/56b215_f5f396587f224519948a8c31980c9eb8~mv2.png/v1/fill/w_217,h_72,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EIM_Logo_RReverse_1.png
7 KB
5 KB
37%
https://static.wixstatic.com/media/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png
998 bytes
625 bytes
37%
https://static.wixstatic.com/media/11062b_5f4e45b417034e48a0422fb4d97c4c2c~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_5f4e45b417034e48a0422fb4d97c4c2c~mv2.png
837 bytes
529 bytes
37%
https://static.wixstatic.com/media/56b215_eff98e18b71b40169e8877319a0bb1d3~mv2.png/v1/fill/w_54,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EIM_Service_Icon_1_Yellow_2x.png
3 KB
2 KB
36%
https://static.wixstatic.com/media/56b215_3dfe90523c834083b6963c6494c41a51~mv2.png/v1/fill/w_54,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EIM_Service_Icon_3_Yellow_2x.png
3 KB
2 KB
36%
https://static.wixstatic.com/media/11062b_a84995cc8b024f4ea398f5744a56bc27~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_a84995cc8b024f4ea398f5744a56bc27~mv2.png
796 bytes
513 bytes
35%
https://static.wixstatic.com/media/56b215_e16228860ec04011ab5f9fda38577e5f~mv2.png/v1/fill/w_54,h_61,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Kookeeping_ICON.png
2 KB
1 KB
35%
https://static.wixstatic.com/media/11062b_7dcffe5daf2944b7be0a46ac6d472634~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_7dcffe5daf2944b7be0a46ac6d472634~mv2.png
973 bytes
633 bytes
35%
https://static.wixstatic.com/media/56b215_12058c4dda3c48a990a12f19c222c86f~mv2.png/v1/fill/w_57,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/seo-and-geo.png
2 KB
1 KB
34%
https://static.wixstatic.com/media/11062b_9e78da3320da497ab23ce28d738d388a~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_9e78da3320da497ab23ce28d738d388a~mv2.png
869 bytes
570 bytes
34%
https://static.wixstatic.com/media/56b215_c40d6037bced4060b9365a4003a80e73~mv2.png/v1/fill/w_54,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EIM_Service_Icon_2_Yellow_2x.png
2 KB
1 KB
33%
https://static.wixstatic.com/media/56b215_38cb475b7e9d4c8c896b9111ee0383ac~mv2.png/v1/fill/w_54,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EIM_Service_Icon_5_Yellow_2x.png
2 KB
1 KB
32%
https://static.wixstatic.com/media/11062b_9b5a3b3607694630a7253c5fc4ff6476~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_9b5a3b3607694630a7253c5fc4ff6476~mv2.png
967 bytes
699 bytes
28%