ethosmarketing.net July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/81656e_37bdb295647a4e5295afec99dda42f9b~mv2.jpg/v1/fill/w_219,h_316,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DSC_2638-Enhanced-NR-3.jpg
9 KB
4 KB
53%
https://static.wixstatic.com/media/81656e_98d034df7ab748d89059b13a6c04c5a8~mv2.png/v1/fill/w_35,h_35,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/linkedin.png
952 bytes
491 bytes
48%
https://static.wixstatic.com/media/81656e_44c836f305e94e63bbd748adeaa3d2a1~mv2.png/v1/fill/w_198,h_109,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81656e_44c836f305e94e63bbd748adeaa3d2a1~mv2.png
9 KB
5 KB
46%
https://static.wixstatic.com/media/e316f544f9094143b9eac01f1f19e697.png/v1/fill/w_39,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e316f544f9094143b9eac01f1f19e697.png
846 bytes
490 bytes
42%
https://static.wixstatic.com/media/41d000_1cb62122b920e000743d930ea4ba7695.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/41d000_1cb62122b920e000743d930ea4ba7695.png
885 bytes
531 bytes
40%
https://static.wixstatic.com/media/41d000_923783bd05e9f6dfd45827c8952a3e5b.png/v1/fill/w_23,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/41d000_923783bd05e9f6dfd45827c8952a3e5b.png
933 bytes
614 bytes
34%
https://static.wixstatic.com/media/41d000_9a5081a86e28d0fbce1c1296869715d7.png/v1/fill/w_28,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/41d000_9a5081a86e28d0fbce1c1296869715d7.png
1 KB
716 bytes
33%
https://static.wixstatic.com/media/41d000_234c0c521a8017939900379e6a25b05c.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/41d000_234c0c521a8017939900379e6a25b05c.png
878 bytes
604 bytes
31%