evolutionmarketing.com July 17, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
7 KB
386 bytes
94%
722 KB
79 KB
89%
https://media.cmsmax.com/fjliwncknaoc0txjp1m4f/building-and-optimizing-custom-marketing-plans-that-get-results.jpg
312 KB
48 KB
84%
207 KB
33 KB
84%
246 KB
49 KB
80%
349 KB
70 KB
80%
310 KB
68 KB
78%
7 KB
2 KB
77%
20 KB
5 KB
76%
15 KB
4 KB
75%
105 KB
33 KB
69%
25 KB
8 KB
68%
15 KB
5 KB
67%
23 KB
8 KB
67%
5 KB
2 KB
67%
103 KB
36 KB
65%
7 KB
3 KB
64%
24 KB
9 KB
64%
127 KB
47 KB
63%
11 KB
4 KB
63%
3 KB
1 KB
60%
6 KB
2 KB
59%
17 KB
7 KB
58%
2 KB
787 bytes
56%
5 KB
2 KB
54%
1 KB
491 bytes
53%
10 KB
5 KB
51%
1 KB
576 bytes
50%
4 KB
2 KB
49%
1 KB
777 bytes
45%
5 KB
3 KB
44%
6 KB
3 KB
44%
51 KB
29 KB
43%
700 bytes
413 bytes
41%
3 KB
2 KB
39%
99 bytes
61 bytes
38%
872 bytes
566 bytes
35%
457 bytes
304 bytes
33%
1 KB
942 bytes
33%
3 KB
2 KB
32%
2 KB
1 KB
31%
1 KB
772 bytes
29%
2 KB
1 KB
24%
479 bytes
371 bytes
23%
5 KB
4 KB
19%