evolutionmarketing.com January 28, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
7 KB
386 bytes
94%
https://media.cmsmax.com/fjliwncknaoc0txjp1m4f/building-and-optimizing-custom-marketing-plans-that-get-results.jpg
312 KB
48 KB
84%
207 KB
33 KB
84%
246 KB
49 KB
80%
349 KB
70 KB
80%
310 KB
68 KB
78%
7 KB
2 KB
77%
20 KB
5 KB
76%
15 KB
4 KB
75%
105 KB
33 KB
69%
23 KB
7 KB
69%
15 KB
5 KB
68%
25 KB
8 KB
68%
5 KB
2 KB
67%
103 KB
36 KB
65%
7 KB
3 KB
64%
24 KB
9 KB
64%
127 KB
47 KB
63%
11 KB
4 KB
63%
3 KB
1 KB
60%
6 KB
2 KB
59%
17 KB
7 KB
58%
2 KB
763 bytes
57%
5 KB
2 KB
54%
1 KB
491 bytes
53%
700 bytes
334 bytes
52%
1 KB
677 bytes
52%
10 KB
5 KB
51%
3 KB
1 KB
50%
1 KB
576 bytes
50%
4 KB
2 KB
49%
99 bytes
53 bytes
47%
5 KB
3 KB
44%
6 KB
3 KB
44%
https://evolutionmarketing.com/img/evolution-marketing-top100.jpg?w=480&s=a2bd5ceed54349faa01adec54f3ebca4
39 KB
23 KB
41%
872 bytes
566 bytes
35%
457 bytes
304 bytes
33%
1 KB
942 bytes
33%
3 KB
2 KB
32%
2 KB
1 KB
31%
1 KB
772 bytes
29%
479 bytes
344 bytes
28%
2 KB
1 KB
24%
5 KB
4 KB
19%