https://fallbackmedia.com

You could reduce your image weight by around: 292 KB (63%)

Analysis date: July 1, 2025

Assessment

Fallback Media, a design studio crafting immersive digital experiences and brand ecosystems, could elevate its online presence with PicPerf. By optimizing their website's images, PicPerf would bolster SEO, enhance user experience, and ensure visionary brands receive the seamless introduction they deserve.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://fallbackmedia.com/wp-content/uploads/2025/06/Fallback-Media-Logo-1.png
8 KB
5 KB
42%
https://fallbackmedia.com/wp-content/uploads/2025/06/Fallback-Media-Logo.png
8 KB
4 KB
52%
https://fallbackmedia.com/wp-content/uploads/2020/04/Fallback-Media-Design_Fort-Wayne_Branding_Responsive-Website_Modern-Business-Woman-Working_Hero@2x.jpg
127 KB
68 KB
47%
https://fallbackmedia.com/wp-content/uploads/2018/01/Fallback-Media_Brand-Identity_Graphic-Design_Visual-Design-System_Brand-Strategy_Bkgd.jpg?id=18080
6 KB
3 KB
48%
https://fallbackmedia.com/wp-content/uploads/2018/01/Fallback-Media_Responsive-Web-Design_Wordpress_Landing-Page_User-Experience_UX_User-Interaction_UI_Bkgd.jpg?id=18081
5 KB
3 KB
47%
https://fallbackmedia.com/wp-content/uploads/2018/01/Fallback-Media_Promotional-Video_Motion-Graphics_Animation_Videography_Cinematography_Videos_Business-Promo-Video_Bkgd.jpg?id=18082
5 KB
3 KB
46%
https://fallbackmedia.com/wp-content/uploads/2018/01/FallbackMedia_Homepage_Case-Study_Whittle-Strategies-Accounting_Brand-Identity_Responsive-Web-Design.jpg
25 KB
13 KB
48%
https://fallbackmedia.com/wp-content/uploads/2018/01/FallbackMedia_Homepage_Case-Study_Levitate-Strategic-Communications-Public-Relations_Brand-Identity_Responsive-Web-Design.jpg
19 KB
10 KB
49%
https://fallbackmedia.com/wp-content/uploads/2018/01/Dupont-Family-Dentistry_Wordmark_DrDiehl_FallbackMedia_Homepage_Testimonial.png
3 KB
1 KB
49%
https://fallbackmedia.com/wp-content/uploads/2025/06/Headshot-Nesting-Lifestyle-01581-2-1.png
255 KB
62 KB
76%