fallbackmedia.com July 1, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
255 KB
62 KB
76%
8 KB
4 KB
52%
https://fallbackmedia.com/wp-content/uploads/2018/01/FallbackMedia_Homepage_Case-Study_Levitate-Strategic-Communications-Public-Relations_Brand-Identity_Responsive-Web-Design.jpg
19 KB
10 KB
49%
https://fallbackmedia.com/wp-content/uploads/2018/01/Dupont-Family-Dentistry_Wordmark_DrDiehl_FallbackMedia_Homepage_Testimonial.png
3 KB
1 KB
49%
https://fallbackmedia.com/wp-content/uploads/2018/01/Fallback-Media_Brand-Identity_Graphic-Design_Visual-Design-System_Brand-Strategy_Bkgd.jpg?id=18080
6 KB
3 KB
48%
https://fallbackmedia.com/wp-content/uploads/2018/01/FallbackMedia_Homepage_Case-Study_Whittle-Strategies-Accounting_Brand-Identity_Responsive-Web-Design.jpg
25 KB
13 KB
48%
https://fallbackmedia.com/wp-content/uploads/2018/01/Fallback-Media_Responsive-Web-Design_Wordpress_Landing-Page_User-Experience_UX_User-Interaction_UI_Bkgd.jpg?id=18081
5 KB
3 KB
47%
https://fallbackmedia.com/wp-content/uploads/2020/04/Fallback-Media-Design_Fort-Wayne_Branding_Responsive-Website_Modern-Business-Woman-Working_Hero@2x.jpg
127 KB
68 KB
47%
https://fallbackmedia.com/wp-content/uploads/2018/01/Fallback-Media_Promotional-Video_Motion-Graphics_Animation_Videography_Cinematography_Videos_Business-Promo-Video_Bkgd.jpg?id=18082
5 KB
3 KB
46%
8 KB
5 KB
42%