farrismarketing.com January 29, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
480 KB
8 KB
98%
181 KB
5 KB
97%
37 KB
4 KB
89%
110 KB
14 KB
87%
119 KB
19 KB
84%
212 KB
36 KB
83%
115 KB
20 KB
82%
42 KB
12 KB
70%
https://www.farrismarketing.com/wp-content/uploads/2025/11/farris-marketing-graphic-nov-25--1200x600.jpg
168 KB
57 KB
66%
5 KB
2 KB
64%
https://www.farrismarketing.com/wp-content/uploads/2020/05/Meridian-HealthCare-Looking-for-Something-30-sec-TV-009-1200x600.jpg
45 KB
16 KB
63%
5 KB
2 KB
62%
145 KB
59 KB
59%
https://www.farrismarketing.com/wp-content/uploads/2021/09/TheLibrary_BusinessServices-B-1200x600.jpg
75 KB
32 KB
58%
76 KB
33 KB
56%
95 KB
41 KB
56%
119 KB
52 KB
56%
https://www.farrismarketing.com/wp-content/uploads/2025/10/MarketingBuzzwords-1200x600-1-768x384.jpg
77 KB
35 KB
55%
41 KB
22 KB
46%
168 KB
103 KB
39%
83 KB
53 KB
37%
723 bytes
516 bytes
29%
6 KB
5 KB
15%
21 KB
18 KB
15%