fish-marketing.com March 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
1 KB
122 bytes
90%
5 KB
1 KB
72%
116 KB
35 KB
70%
https://www.fish-marketing.com/wp-content/uploads/2026/03/FIsh_LatestWork_Homepage_Burgerville_1000x500-1.jpg
311 KB
97 KB
69%
17 KB
6 KB
62%
133 KB
52 KB
61%
https://www.fish-marketing.com/wp-content/uploads/2024/02/Fish_IndyPass_BlogHeader_1200x722-2-430x300.jpg
52 KB
20 KB
61%
69 KB
29 KB
57%
20 KB
9 KB
52%
64 KB
34 KB
46%
42 KB
25 KB
42%
53 KB
36 KB
31%
5 KB
3 KB
29%
https://embed-ssl.wistia.com/deliveries/381677facf78b0428d2270b2fb95a8a6b9a95543.webp?image_crop_resized=640x324
19 KB
14 KB
25%
9 KB
8 KB
17%